WGU Business Acumen 201 Exam
Questions With Verified Answers
\.1. Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - Answer-✔Evaluating results
\.2. What is the result of a company increasing the delegation of authority and the span of
control? - Answer-✔Increased decision-making authority given to employees
\.3. Which two key elements does an effective organization include? Choose 2 answers -
Answer-✔Human interaction & Structure
\.4. Why does a line organizational structure function most effectively in a crisis situation? -
Answer-✔It establishes a direct flow of authority.
\.5. A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of - Answer-✔Organization
\.6. Which primary driver does management use for an organization's structure? - Answer-
✔Achievement of company goals
\.7. Which step in the organizing process results in management grouping work activities into
units within the organization? - Answer-✔Departmentalization
\.8. A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of
all other social media sites.
, Which type of competitive advantage is this company leveraging? - Answer-✔Product
\.9. Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales - Answer-✔Everyday low pricing
\.10. When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answer-✔When demand for the product is driven by the
end user.
\.11. Which marketing tool is often used to build effective relationship marketing campaigns? -
Answer-✔Affinity programs
\.12. Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answer-✔Personal
selling
\.13. What three factors should be addressed in a successful marketing plan? Choose 3 answers
: - Answer-✔Target market Sales revenue goals Plan implementation timeline
\.14. Which three characteristics are measured in demographic segmentation?
Choose 3 answers : - Answer-✔Race and ethnicity, Income, Household size
\.15. In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers: - Answer-✔A group or committee often makes decisions, Purchasers often
invite selected providers to bid on a purchase, Buyers face organizational influences that affect
their own preferences.
Questions With Verified Answers
\.1. Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - Answer-✔Evaluating results
\.2. What is the result of a company increasing the delegation of authority and the span of
control? - Answer-✔Increased decision-making authority given to employees
\.3. Which two key elements does an effective organization include? Choose 2 answers -
Answer-✔Human interaction & Structure
\.4. Why does a line organizational structure function most effectively in a crisis situation? -
Answer-✔It establishes a direct flow of authority.
\.5. A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of - Answer-✔Organization
\.6. Which primary driver does management use for an organization's structure? - Answer-
✔Achievement of company goals
\.7. Which step in the organizing process results in management grouping work activities into
units within the organization? - Answer-✔Departmentalization
\.8. A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of
all other social media sites.
, Which type of competitive advantage is this company leveraging? - Answer-✔Product
\.9. Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales - Answer-✔Everyday low pricing
\.10. When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Answer-✔When demand for the product is driven by the
end user.
\.11. Which marketing tool is often used to build effective relationship marketing campaigns? -
Answer-✔Affinity programs
\.12. Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Answer-✔Personal
selling
\.13. What three factors should be addressed in a successful marketing plan? Choose 3 answers
: - Answer-✔Target market Sales revenue goals Plan implementation timeline
\.14. Which three characteristics are measured in demographic segmentation?
Choose 3 answers : - Answer-✔Race and ethnicity, Income, Household size
\.15. In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers: - Answer-✔A group or committee often makes decisions, Purchasers often
invite selected providers to bid on a purchase, Buyers face organizational influences that affect
their own preferences.
