EMAIL TEST CPCM EXAM QUESTIONS
AND ANSWERS 100% CORRECT!!
, In which retail channel is category management practiced? - ANSWER All these
answers are correct
Which trading partners have the most influence on the Category Management Process
(and ultimately own the process)? - ANSWER The Retailer
True or false. Category Management is only possible if you have a full suite of data and
automated tools to work with. - ANSWER False. You can do category management -
just less sophisticated - with limited data and technology.
What are the 4 prerequisites for Category Management? - ANSWER Data,
Organizational Alignment, Collaborative Approach, Technical Tools/Automation
In which decade did Category Management start to evolve in North America? -
ANSWER 1980s
A retailer's strategy will affect: - ANSWER All of the answers are correct
3. Promotion: - ANSWER Which programs deliver the volume and profit objectives
required or the category?
2. Pricing: - ANSWER . What items should the retailer match competition within 2%
1. Product Placement: - ANSWER . What are the category adjacencies?
4. Assortment: - ANSWER What non-essential categories should they carry?
Store layout, aisle layout and category adjacency plans should all be included in what
piece of the retailer's strategy? - ANSWER Product placement
Which of the following statements is most true regarding retailers' pricing strategies? -
ANSWER Retailers need to stick to their price strategy consistently or they can send
consumers mixed messages
In which of the following retailer strategy examples can only one retailer really "own" the
strategy with the consumer, within a market? - ANSWER Cheapest prices
AND ANSWERS 100% CORRECT!!
, In which retail channel is category management practiced? - ANSWER All these
answers are correct
Which trading partners have the most influence on the Category Management Process
(and ultimately own the process)? - ANSWER The Retailer
True or false. Category Management is only possible if you have a full suite of data and
automated tools to work with. - ANSWER False. You can do category management -
just less sophisticated - with limited data and technology.
What are the 4 prerequisites for Category Management? - ANSWER Data,
Organizational Alignment, Collaborative Approach, Technical Tools/Automation
In which decade did Category Management start to evolve in North America? -
ANSWER 1980s
A retailer's strategy will affect: - ANSWER All of the answers are correct
3. Promotion: - ANSWER Which programs deliver the volume and profit objectives
required or the category?
2. Pricing: - ANSWER . What items should the retailer match competition within 2%
1. Product Placement: - ANSWER . What are the category adjacencies?
4. Assortment: - ANSWER What non-essential categories should they carry?
Store layout, aisle layout and category adjacency plans should all be included in what
piece of the retailer's strategy? - ANSWER Product placement
Which of the following statements is most true regarding retailers' pricing strategies? -
ANSWER Retailers need to stick to their price strategy consistently or they can send
consumers mixed messages
In which of the following retailer strategy examples can only one retailer really "own" the
strategy with the consumer, within a market? - ANSWER Cheapest prices
