ADOBE CERTIFIED EXPERT MARKETO ENGAGE
BUSINESS PRACTITIONER EXPERT EXAM
SCRIPT 2026 COMPLETE QUESTIONS AND
CORRECT ANSWERS
◉ User Roles and Permissions Configuration. Answer: Configure roles
in the Admin section, defining specific permissions based on
organizational needs.
◉ Audit Trail Purpose. Answer: The Audit Trail records changes such as
asset modifications, user roles, and login activities within Marketo.
◉ Workspaces vs Person Partitions. Answer: Workspaces separate assets
by team/region; Person Partitions segment person records for targeted
access.
◉ System Managed Fields. Answer: System Managed Fields automate
tracking and include fields like Original Source; they cannot be
manually edited.
◉ Syncing Salesforce Fields. Answer: Sync includes field mapping, type
matching, and updates for labels, lookup, and formula fields.
, ◉ Filtering Audit Trail Data. Answer: Filter by time frame, asset type,
user, or action taken; available through the Admin Audit section.
◉ Archiving Campaign Folder. Answer: Navigate to Marketing
Activities, select the folder, and archive it from the options menu.
◉ Structuring Smart Campaign. Answer: Set Smart List filters and use
flow actions to trigger based on specific behaviors.
◉ Role of Smart List. Answer: The Smart List enables query-based lead
selection using filters, logic, and constraints.
◉ Function of Flow Steps. Answer: Flow Steps perform actions such as
sending emails, updating fields; e.g., a three-step sequence triggers
specific actions.
◉ Use Cases for Webhooks. Answer: Webhooks connect with external
APIs for data exchange, customizable through URL, headers, and
response formats.
◉ Tokens in Smart Campaigns. Answer: Tokens automate data
population; types include Lead, System, and Trigger tokens.
BUSINESS PRACTITIONER EXPERT EXAM
SCRIPT 2026 COMPLETE QUESTIONS AND
CORRECT ANSWERS
◉ User Roles and Permissions Configuration. Answer: Configure roles
in the Admin section, defining specific permissions based on
organizational needs.
◉ Audit Trail Purpose. Answer: The Audit Trail records changes such as
asset modifications, user roles, and login activities within Marketo.
◉ Workspaces vs Person Partitions. Answer: Workspaces separate assets
by team/region; Person Partitions segment person records for targeted
access.
◉ System Managed Fields. Answer: System Managed Fields automate
tracking and include fields like Original Source; they cannot be
manually edited.
◉ Syncing Salesforce Fields. Answer: Sync includes field mapping, type
matching, and updates for labels, lookup, and formula fields.
, ◉ Filtering Audit Trail Data. Answer: Filter by time frame, asset type,
user, or action taken; available through the Admin Audit section.
◉ Archiving Campaign Folder. Answer: Navigate to Marketing
Activities, select the folder, and archive it from the options menu.
◉ Structuring Smart Campaign. Answer: Set Smart List filters and use
flow actions to trigger based on specific behaviors.
◉ Role of Smart List. Answer: The Smart List enables query-based lead
selection using filters, logic, and constraints.
◉ Function of Flow Steps. Answer: Flow Steps perform actions such as
sending emails, updating fields; e.g., a three-step sequence triggers
specific actions.
◉ Use Cases for Webhooks. Answer: Webhooks connect with external
APIs for data exchange, customizable through URL, headers, and
response formats.
◉ Tokens in Smart Campaigns. Answer: Tokens automate data
population; types include Lead, System, and Trigger tokens.
