ADOBE CERTIFIED EXPERT MARKETO ENGAGE
BUSINESS PRACTITIONER EXPERT EXAM PREP
QUESTIONS AND ANSWERS 2026 STUDY
GUIDE
◉ Forms, rectangles, images. Answer: What items do landing pages
contain?
◉ TRUE. Answer: TRUE or FALSE
For best deliverability, emails should use tables for layout instead of
CSS.
◉ FALSE: It's not recommended. Answer: TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing
page.
◉ Details from hidden fields on a form. Answer: What does the URL
builder allow you to capture?
◉ Property Sheet in the Landing page designer. Answer: What tool do
you use to control the appearance of elements on a landing page
,◉ Progressive profiling is used to capture additional new information
for a lead.. Answer: What is progressive profiling used for?
◉ TRUE. Answer: TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing
pages?
◉ FALSE. Answer: TRUE or FALSE
A person who fills out the same Marketo form multiple times using the
same email address will have multiple lead records created in Marketo.
◉ TRUE. Answer: TRUE or FALSE
You can personalize an email to display the name of the lead using a
lead token.
◉ Send a Text version as well. Answer: If sending an HTML email, it is
also a best practice to...
◉ It must be approved. Answer: In order for an email to be used in a
Smart Campaign...
◉ FALSE. Answer: TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
, ◉ Landing Pages. Answer: To which Program asset can you add
Marketo's social media sharing tools?
◉ FALSE: social media tools can be added to landing pages, but not
emails.. Answer: TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
◉ Emails and landing pages. Answer: What Marketo assets use
templates?
◉ The images and files folder in the Design Studio. Answer: Where can
images and assets be uploaded in Marketo?
◉ TRUE. Answer: TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
◉ Progressive Profiling. Answer: Which type of profiling is used to
capture additional new information each time a known lead re-visits a
form?
◉ TRUE. Answer: TRUE or FALSE
BUSINESS PRACTITIONER EXPERT EXAM PREP
QUESTIONS AND ANSWERS 2026 STUDY
GUIDE
◉ Forms, rectangles, images. Answer: What items do landing pages
contain?
◉ TRUE. Answer: TRUE or FALSE
For best deliverability, emails should use tables for layout instead of
CSS.
◉ FALSE: It's not recommended. Answer: TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing
page.
◉ Details from hidden fields on a form. Answer: What does the URL
builder allow you to capture?
◉ Property Sheet in the Landing page designer. Answer: What tool do
you use to control the appearance of elements on a landing page
,◉ Progressive profiling is used to capture additional new information
for a lead.. Answer: What is progressive profiling used for?
◉ TRUE. Answer: TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing
pages?
◉ FALSE. Answer: TRUE or FALSE
A person who fills out the same Marketo form multiple times using the
same email address will have multiple lead records created in Marketo.
◉ TRUE. Answer: TRUE or FALSE
You can personalize an email to display the name of the lead using a
lead token.
◉ Send a Text version as well. Answer: If sending an HTML email, it is
also a best practice to...
◉ It must be approved. Answer: In order for an email to be used in a
Smart Campaign...
◉ FALSE. Answer: TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
, ◉ Landing Pages. Answer: To which Program asset can you add
Marketo's social media sharing tools?
◉ FALSE: social media tools can be added to landing pages, but not
emails.. Answer: TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
◉ Emails and landing pages. Answer: What Marketo assets use
templates?
◉ The images and files folder in the Design Studio. Answer: Where can
images and assets be uploaded in Marketo?
◉ TRUE. Answer: TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
◉ Progressive Profiling. Answer: Which type of profiling is used to
capture additional new information each time a known lead re-visits a
form?
◉ TRUE. Answer: TRUE or FALSE
