BUSINESS PRACTITIONER EXPERT
CERTIFICATION EVALUATION EXAMS 2026
SOLVED QUESTIONS 100% CORRECT
◉ In the Used by tap of a program, an Adobe Marketo Engage marketer
can see where the program is referenced. What is a good example of
reference of PROGRAM A?
- A smart campaign in PROGRAM B has the filter Member of Program:
PROGRAM A
- A smart campaign in PROGRAM B has the filter Filled out Form:
PROGRAM A.form
- A Program Performance report in Analytics includes PROGRAM A.
Answer: A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
◉ A marketer has been asked to create an interesting moment to track
when a person has an opportunity opend. Which Interesting Moment
Type should be used?
- Web
- Milenstone. Answer: Milenstone
,◉ ACM Inc.'s Adobe Marketo Engage admin is partnering with their
data science team to map their data to their data warehouse. In order to
successfully map in the right data, the data scientist is asking for the
REST API names of the Marketo field needing to be mapped over.
Where are to places the Adobe Marketo Engage admin can go to find the
field API names? (Choose two.)
- A list of all field API names lives in the Database section as a System
Smart List.
- A list of all field API names lives under the Web Services section in
Admin.
- They can click into each individual field in the Field Manager section
in Admin to find the field API name.
- A list of all field API names can be exported out of the Field
Management section in Admin. Answer: - They can click into each
individual field in the Field Manager section in Admin to find the field
API name.
- A list of all field API names can be exported out of the Field
Management section in Admin.
◉ An Adobe Marketo Engage Export is building a preference center, in
which she uses the Person field Consent History. Every time a person
changes their consent status, a smart campaign uses a Change Data
Value flow step to create a consent audit trail. Why would she inclued
the token {{lead.Consent History}} along with the new consent
information in the New Value of the flow step?
- To append the old value to any new information she adds.
, - To indicate which field the Change Data Value flow step should update
- To make sure the old value is correctly stored in the activity history.
Answer: To append the old value to any new information she adds.
◉ The unsubscribe rate of Marketing Emails at ACME Corporation is
very high. The email recipients are complaining about receiving multiple
emails in a short span of time. The Marketing Operations Head of
ACME Corporation would like to define the process on Adobe Marketo
Engage to ensure they are not over-communicating. However, the
monthly newsletter with an A/B test should bypass any communication
restrictions. Which two options would be done in this scenario? (Choose
two.)
- Disable Communication Limit in the newsletter Email Program
- Disable Communication Limit in Smart Campaign
- Enable Global Communication Limits under Admin Section
- Enable Global Communication Limits under Email Module of Admin
Section. Answer: - Disable Communication Limit in the newsletter
Email Program
- Enable Global Communication Limits under Admin Section
◉ A user of Adobe Marketo Engage inserted an embedded form into
their company's website. In order to test, they sent themselves an email
containing a link to the landing page. Upon clicking the link and viewing
the landing page, they discover the form prefill does not work. What is
the reason for this failure?