Applied information systems Lectures
Information lecture 1
Why ICT
- Technology enables new behaviour from consumers
- Supply chains operate more efficiently
- Business models change
- Legal/ethical issues
- Security threats
- Technical challenges
Technology enables new behaviour from consumers
- Looking at things from the consumer or user perspective helps to understand how
consumers think
- Think about how feasible it is that they change behaviour
- In a way that either increases value for them or save money for you
Supply chain coordination + information is more efficient
- Technology helps to improve supply chain coordination
- Information that has to be exchanged between parties is more easily available and
shared
- The use of scanners and chips enables logistic processes to be more efficient
- Even shipments around the world become worthwhile
- It improves tracking and tracing within the supply chain
Business models change4
- New technology gives opportunities for improving efficiency or for saving money
within organizations
- Many of these start with a smart idea and some entrepreneur-minded students
What about privacy / legal/ ethical issues
- Is it ok to harm regular business by introducing smart alternatives that bypass laws
- Is it ok to use technology to identify people + act accordingly
- Is it ok to enable data collection through toys
- Is it ok that even good-willing applications make mistakes so that customers privacy
is violated
- Is it ok to have watch customers by 475 cameras while they are shopping
Security threats
- Issues with infiltration and fake news
- Malafide websites aren’t what theyseem
- Scams
, - Security of apps
- Serious trouble through ransomware
- The vague horizon of what AI is / should be capable of
Technical challenges
- Established institutions have information systems that are not flexible
- Sharing data can lead to errors, eg identity exchange
- No longer supported platforms are still used by e.g. municipalities
- Brexit has lead to legislation change, but the systems at customs can’t implement
these: queues, problems
- Many long lifetime systems rely on a programming language from long ago.
Lecture 2 Business model
A simple business model is a set of descriptions of
- The provided products and service
- A description of the processes
- A description of your customers and the value of your products
- Resources that are needed
- Supply chain partners
- How to generate revenue
Questions about business model PM
- Where is it located
- Target population
- Market segments
- Create value
- Ensure revenue
- Strategies (porter)
- ICT-related stuff inspiration
Porters competitive model
- Threat of new entrants
- Buyer power
- Threat of substitutes
- Supplier power
Porters value chain model
- Top half: support activities --> secondary --> mainly IT based e.g. administration
- Bottom half: primary activities --> functions
Porters strategies for competitive advantage
- Cost leader
- Differentiation
- Innovation
, - Customer oriented
- Operational effectiveness
E-commerce: the process of buying, selling, transferring, or exchanging products, services,
or information via computer networks, including the internet.
E-business: servicing customers, supply chain management, electronic order processing,
customer relationship management, etc: no paper flow anymore
Types of e-commerce
- B2C
- B2B (most volume money)
- C2C
- B2E (business to employee)
- G2C
- G2B (G = government)
Business models examples (there are more)
- Subscription model
- Freemium model
- Exclusive membership model
- Brokerage model
- Bait model
- Direct sales model
- Dropshipping
- Find best price
Taking advantage of AI
- Feedback loop model
- Change focus when an opportunity arises
Barcodes, QR codes and RFID
- RFID --> chips that pass by antennas
- Can be active or passive
- A chip can do it from a distance
Types of sensors
- Many
- With a lot of stuff to measure
The rise of AI
- Natural language processing generate text
- Generative models for creativity
- Computer vision
- AI in healthcare
- Robotics, automation
- AI ethics and responsible AI
Information lecture 1
Why ICT
- Technology enables new behaviour from consumers
- Supply chains operate more efficiently
- Business models change
- Legal/ethical issues
- Security threats
- Technical challenges
Technology enables new behaviour from consumers
- Looking at things from the consumer or user perspective helps to understand how
consumers think
- Think about how feasible it is that they change behaviour
- In a way that either increases value for them or save money for you
Supply chain coordination + information is more efficient
- Technology helps to improve supply chain coordination
- Information that has to be exchanged between parties is more easily available and
shared
- The use of scanners and chips enables logistic processes to be more efficient
- Even shipments around the world become worthwhile
- It improves tracking and tracing within the supply chain
Business models change4
- New technology gives opportunities for improving efficiency or for saving money
within organizations
- Many of these start with a smart idea and some entrepreneur-minded students
What about privacy / legal/ ethical issues
- Is it ok to harm regular business by introducing smart alternatives that bypass laws
- Is it ok to use technology to identify people + act accordingly
- Is it ok to enable data collection through toys
- Is it ok that even good-willing applications make mistakes so that customers privacy
is violated
- Is it ok to have watch customers by 475 cameras while they are shopping
Security threats
- Issues with infiltration and fake news
- Malafide websites aren’t what theyseem
- Scams
, - Security of apps
- Serious trouble through ransomware
- The vague horizon of what AI is / should be capable of
Technical challenges
- Established institutions have information systems that are not flexible
- Sharing data can lead to errors, eg identity exchange
- No longer supported platforms are still used by e.g. municipalities
- Brexit has lead to legislation change, but the systems at customs can’t implement
these: queues, problems
- Many long lifetime systems rely on a programming language from long ago.
Lecture 2 Business model
A simple business model is a set of descriptions of
- The provided products and service
- A description of the processes
- A description of your customers and the value of your products
- Resources that are needed
- Supply chain partners
- How to generate revenue
Questions about business model PM
- Where is it located
- Target population
- Market segments
- Create value
- Ensure revenue
- Strategies (porter)
- ICT-related stuff inspiration
Porters competitive model
- Threat of new entrants
- Buyer power
- Threat of substitutes
- Supplier power
Porters value chain model
- Top half: support activities --> secondary --> mainly IT based e.g. administration
- Bottom half: primary activities --> functions
Porters strategies for competitive advantage
- Cost leader
- Differentiation
- Innovation
, - Customer oriented
- Operational effectiveness
E-commerce: the process of buying, selling, transferring, or exchanging products, services,
or information via computer networks, including the internet.
E-business: servicing customers, supply chain management, electronic order processing,
customer relationship management, etc: no paper flow anymore
Types of e-commerce
- B2C
- B2B (most volume money)
- C2C
- B2E (business to employee)
- G2C
- G2B (G = government)
Business models examples (there are more)
- Subscription model
- Freemium model
- Exclusive membership model
- Brokerage model
- Bait model
- Direct sales model
- Dropshipping
- Find best price
Taking advantage of AI
- Feedback loop model
- Change focus when an opportunity arises
Barcodes, QR codes and RFID
- RFID --> chips that pass by antennas
- Can be active or passive
- A chip can do it from a distance
Types of sensors
- Many
- With a lot of stuff to measure
The rise of AI
- Natural language processing generate text
- Generative models for creativity
- Computer vision
- AI in healthcare
- Robotics, automation
- AI ethics and responsible AI
