1. - ability to take in, solidify, store, and use information
- store of what has been learned and remembered: memory
2. taking in information: encoding
3. solidifying information: consolidation
4. keeping information: storage
5. from specific to general
example : cantaloupe > melon > fruit > food: hierarchies
6. mental frameworks for objects / events and filters / organizes new informa-
tion: schemas
7. getting and using information: retrieval
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, 8. what are the 4 forms of memories?: encoding, consolidation, storage, retrieval
9. what are the aids of memory formation?: attention, depth of processing, sleep, emotion,
flashbulb memories
10. holds info in its original sensory: sensory memory
11. brief visual record of image on the retina of the eye: iconic memory
12. short term retention of sounds: echoic memory
13. - capacity to store vast amounts of info
- anywhere from 30 second to lifetime: long term memory
14. exposure to one stimulus biases response to a subsequent stimulus, without
conscious guidance or intention: priming
15. different people attend different aspects of the same event, and thus re-
member it differently: selective attention
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