& 100% Verified Answers| Already Graded A+
Mendelow's stakeholder mapping mode - what does it do? ✔Correct Answer-It places stakeholders
in a matrix according to their levels of power and interest
Mendelow's stakeholder mapping mode - what are the 4 groups? ✔Correct Answer-Minimal effort
Keep informed
Keep statisfied
Key players
Mendelow's stakeholder mapping mode - low interest, low power - what group? ✔Correct
Answer-Minimal effort
Mendelow's stakeholder mapping mode - high interest, low power - what group? ✔Correct
Answer-Keep informed
Mendelow's stakeholder mapping mode - low interest, high power - what group? ✔Correct
Answer-Keep satisfied
Mendelow's stakeholder mapping mode - high interest, high power - what group? ✔Correct
Answer-Key players
Mendelow's stakeholder mapping mode - which is considered the most important? ✔Correct
Answer-Key players as they have considerable power/influence so must be kept on side
What model should be used for macro environmental factors? ✔Correct Answer-PESTEL
What does PESTEL stand for? ✔Correct Answer-Political
Economic
Social
Technological
Ecological
Legal
What model should be used to give reason that might encourage a firm to act globally? ✔Correct
Answer-Ohmae's 5 Cs
What are Ohmae's 5 Cs? ✔Correct Answer-Customer
Company itself
Country
Currency volatility
Competition
What model should be used in order to understand the competitive advantages between firms in
different countries? ✔Correct Answer-Porter's Diamond (The Competitive Advantage of Nations)
What are the 5 areas of Porter's Diamond? ✔Correct Answer-Factor conditions (basic + advanced)
Demand conditions