Industry 1 DECISION HISTORY — All Years Company A
AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Image Sensor Size 12m 11m
LCD Display m m
Screen 920 920
Image Quality (maximum resolution) k k
Number of Photo Modes (video / still)3840×2160 3840×216
8/3 0
Product Camera
Housing Enhancements 8 8/3
Editing / Sharing ($ spent per 9 8
camera) Included Access. 10 9
Extra Performance Features 4 10
Number of AC Camera Models 3 4
Product R&D Expenditures 16000 4
($000s) 12000
UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Built-In Camera (company's best Maj Upgrd No Upgrd
model +)
GPS / WiFi / Bluetooth Best Avail Best Avail
Battery Pack (max. flight time in 30 30
minutes)
Number of Rotors 8 6
Rotor Performance Best Avail Best Avail
Body Frame Construction Carbon Fi Carbon Fi
Obstacle Sensors 360°Best 360°Best
Camera Stabilization Device Advanced Advanced
Extra Performance Features 8 8
Number of UAV Drone Models 4 3
Product R&D Expenditures ($000s) 21000 6000
AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
NORTH AMERICA
400 400
Wholesale Price ($/unit) 2000 2000
Retailer Support ($000s) 2450 2450
Advertising Budget 3000 3000
($000s) Website 2wks/10 2wks/5
Displays/Info ($000s) % 180 % 180
Sales Promotions (weeks/discount) days days
Warranty Period
275 301
Anticipated Wholesale 3.6 4.2
PriceInd. Avg. P/Q/Rating 3.0 2.6
Efforts Number of Models 5.50 6.14
Retailer Support 2,300 2,236
($/unit) Advertising 1,800 1,480
Budget Website 1wk/10 1wk/5
Displays Sales %1 %1
Promotions year year
Warranty Period
EUROPE-AFRICA 400 400
Wholesale Price ($/unit) 2000 2000
Retailer Support ($000s) 1400 1400
Advertising Budget 1200 1200
($000s) Website 2wks/10 2wks/5
Displays/Info ($000s) % 180 % 180
Sales Promotions (weeks/discount) days days
Warranty eriod
275 301
Anticipated Wholesale 3.6 4.2
PriceInd. Avg. P/Q/Rating 3.0 2.6
Efforts Number of Models 6.50 6.53
Retailer Support 1,400 1,441
($/unit) Advertising 1,300 1,155
Budget Website 1wk/5 1wk/5
Displays Sales %1 %1
Promotions year year
Warranty Period
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AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Image Sensor Size 12m 11m
LCD Display m m
Screen 920 920
Image Quality (maximum resolution) k k
Number of Photo Modes (video / still)3840×2160 3840×216
8/3 0
Product Camera
Housing Enhancements 8 8/3
Editing / Sharing ($ spent per 9 8
camera) Included Access. 10 9
Extra Performance Features 4 10
Number of AC Camera Models 3 4
Product R&D Expenditures 16000 4
($000s) 12000
UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
Built-In Camera (company's best Maj Upgrd No Upgrd
model +)
GPS / WiFi / Bluetooth Best Avail Best Avail
Battery Pack (max. flight time in 30 30
minutes)
Number of Rotors 8 6
Rotor Performance Best Avail Best Avail
Body Frame Construction Carbon Fi Carbon Fi
Obstacle Sensors 360°Best 360°Best
Camera Stabilization Device Advanced Advanced
Extra Performance Features 8 8
Number of UAV Drone Models 4 3
Product R&D Expenditures ($000s) 21000 6000
AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
NORTH AMERICA
400 400
Wholesale Price ($/unit) 2000 2000
Retailer Support ($000s) 2450 2450
Advertising Budget 3000 3000
($000s) Website 2wks/10 2wks/5
Displays/Info ($000s) % 180 % 180
Sales Promotions (weeks/discount) days days
Warranty Period
275 301
Anticipated Wholesale 3.6 4.2
PriceInd. Avg. P/Q/Rating 3.0 2.6
Efforts Number of Models 5.50 6.14
Retailer Support 2,300 2,236
($/unit) Advertising 1,800 1,480
Budget Website 1wk/10 1wk/5
Displays Sales %1 %1
Promotions year year
Warranty Period
EUROPE-AFRICA 400 400
Wholesale Price ($/unit) 2000 2000
Retailer Support ($000s) 1400 1400
Advertising Budget 1200 1200
($000s) Website 2wks/10 2wks/5
Displays/Info ($000s) % 180 % 180
Sales Promotions (weeks/discount) days days
Warranty eriod
275 301
Anticipated Wholesale 3.6 4.2
PriceInd. Avg. P/Q/Rating 3.0 2.6
Efforts Number of Models 6.50 6.53
Retailer Support 1,400 1,441
($/unit) Advertising 1,300 1,155
Budget Website 1wk/5 1wk/5
Displays Sales %1 %1
Promotions year year
Warranty Period
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