AND ANSWERS GRADED A+
✔✔Polarization breaks individuals into what two groups? - ✔✔>"us"---who we are, what
we stand for, and what we value.
>"Them"---threatens our interests and prevents us from accomplishing our goal.
✔✔Examples of "Them" in polarization? - ✔✔Illegal immigrants who are "taking our
jobs", or terrorists who are "stealing our freedoms"
✔✔Obstacles tat stand between the rhetor and the attainment of the goal -
✔✔Constraints
✔✔beliefs, values, and attitudes of the audience that must be changed in order for
persuasion to occur. - ✔✔Internal constraints
✔✔Example of an internal constraint? - ✔✔Volunteer at dog shelter wants you to buy a
dog. However, you were attacked by a dog as a child and you have been afraid of them
ever since.
✔✔Things that physically obstruct you from taking action, even if persuasion has
already occurred. - ✔✔External Constraints
✔✔Example of an external constraint? - ✔✔You want to buy a dog, but your roomate is
allergic or you don't have enough money to buy one.
✔✔a group of men considered to be the first teachers of public speaking? - ✔✔Sophists
✔✔How did Sophist make their money? - ✔✔they taught the oral skills necessary to
preserve and promote one's position in Greek society
✔✔Sophist believe that truth is ______. - ✔✔Relative
✔✔Socrates believed it was one's duty to______. - ✔✔freely impart knowledge to
others.
✔✔Plato was a student of_________. - ✔✔Socrates
✔✔Plato objected to Sophists because he believed that________. - ✔✔the sophists
should not teach others that it is okay to seek victory at any cost.
Believed that to accept relative truth is immoral.
Came up with a plan called an IDEAL SOCIETY.
, ✔✔Describe Plato's ideal society? - ✔✔young boys at 8 or 9 years old wold begin a
physical training regimen to develop the body. At age of 14, they would then begin
studying philosophy in order to develop the mind. Over time the best and brightest
would emerge from the group and would be called Philosopher Kings and would rule
society.
✔✔Aristotle was a student of________. - ✔✔Plato
✔✔What did Aristotle believe? - ✔✔He believed absolute truth was unobtainable since
"truth" cn be dependent upon context, time, and individuals involved.
✔✔What are the two truths Aristotle believed existed in society? - ✔✔1)the truths of
natural science which are things that could be proven true or false by scientific means.
2)social truths which are truths created by groups of individuals in society that are
always changing and multiple truths can exists at the same time.
✔✔Aristotle did not believe that truth is _______. - ✔✔Relative
✔✔What is the Principle of the Golden Mean? - ✔✔The speaker must support his
claims with artistic proof in order to persuade the audience that one social truth is more
valid than another social truth.
✔✔principles for acceptable and unacceptable behavior that is guided by our societal
value system - ✔✔Ethics
✔✔the persuasive potential of the speaker or rhetors character - ✔✔Ethos
✔✔Aristotle says in order to establish ethos, a speaker must
exhibit___________________. - ✔✔intelligence (knowledge and expertise), virute
(trustworthiness), and goodwill (perceived caring, empathy, and understanding.)
✔✔Ethos the rhetor has prior to the beginning of the speech or communication act -
✔✔initial ethos
✔✔What is initial ethos based on? - ✔✔background, personal chataceristics, position,
or experience.
✔✔Studies conclude that the higher the initial ethos, the__________. - ✔✔more likely
the audience is to pay attention to and be persuaded by the message
✔✔The Sponsorship Effect occurs when ____________. - ✔✔The individuals who
present or represent the speaker impact the initial credibility of the speaker.
Reason why many advertisers use celebrities.