CHIA CERTIFICATION STUDY GUIDE UPDATED QUESTIONS
AND ANSWERS GRADED A+
✔✔Key Performance Indicators (KPI) for the Competitive Set (for example the average
Occupancy) are:
a. Always based upon the aggregated raw data of each member of the competitive set
b. Always based upon a straight average of the metrics, for example the Occupancies,
of each member of the competitive set
c. The comp set methodology differs inside and outside of North America
d. The comp set methodology can differs by hotel company - ✔✔a. Always based upon
the aggregated raw data of each member of the competitive set
✔✔When you receive your STAR report, your ADR for the month was $100 and the
competitive set ADR was $90. What can you tell?
a. You had the highest ADR of all of the members of the competitive set
b. Your ADR was $10 higher than the average of all of the members of the competitive
set
c. There was one hotel that had a higher ADR than you
d. Your RevPAR will be higher than the RevPAR of the competitive set - ✔✔b. Your
ADR was $10 higher than the average of all of the members of the competitive set
✔✔What happens when there is a non-reporting hotel in a competitive set?
a. Modeled data is used for the non-reporting hotel
b. Market data is used for the non-reporting hotel
c. Prior year data for the non-reporting hotel is used
d. The comp set average is calculated based upon the reporting hotels - ✔✔d. The
comp set average is calculated based upon the reporting hotels
✔✔When you receive your STAR report your ADR index was 110 and your Occupancy
index was 95. What do you know?
a. The RevPAR index will be in the neighborhood of 115
b. The RevPAR index will be in the neighborhood of 100
c. The RevPAR index will be in the neighborhood of 105
d. The RevPAR index will be in the neighborhood of 85 - ✔✔b. The RevPAR index will
be in the neighborhood of 100
✔✔When you receive your STAR report, you see that your RevPAR index was 90 this
year compared to 80 last year. What do you know for sure?
a. Your hotel outperformed the competitive set when it comes to RevPAR both years
,b. Your hotel outperformed the comp set this year when it comes to RevPAR, but not
last year
c. Your hotel will have a positive RevPAR Index Percent Change
d. Your hotel would have a positive RevPAR Percent Change - ✔✔c. Your hotel will
have a positive RevPAR Index Percent Change
✔✔When you receive your STAR report you see that your ADR Rank for the current
month is "3 of 7" What do you know?
a. The ADR for your hotel is higher than the competitive set ADR
b. Your hotel has the 3rd highest ADR among the members of your competitive set
c. Your hotel had an ADR higher than three other members of your competitive set
d. The ADR for your hotel was higher than the competitive set ADR for 3 of the last 7
months - ✔✔b. Your hotel has the 3rd highest ADR among the members of your
competitive set
✔✔When talking about U.S. Industry Data, which is an accurate explanation of
"modeled data"?
a. U.S Industry Data is based only on the actual data from reporting hotels
b. Modeled Data does not help compensate for the non-participating low-end
independent hotels in the U.S.
c. Modeled Data does not help increase the accuracy of U.S. Industry data
d. Modeled Data is derived by using actual data from reporting hotels to estimate
performance for non-reporting hotels - ✔✔d. Modeled Data is derived by using actual
data from reporting hotels to estimate performance for non-reporting hotels
✔✔The number of Rooms Available in a total market can change over time due to what
four factors?
a. New hotel openings, Hotel closings, Brand conversions, and Renovations
b. New hotel openings, Brand Conversions, Hotel room additions, and Hotel room drops
c. Hotel closings, Brand conversions Hotel Room additions, and Hotel Room drops
d. New hotel openings, Hotel closings, Hotel room additions, and Hotel room drops -
✔✔d. New hotel openings, Hotel closings, Hotel room additions, and Hotel room drops
✔✔What is the period of time a hotel must close completely due to renovation in order
to be considered a Close and Reopen?
a. Two weeks or longer
b. One month or longer
c. Six months or longer
d. Twelve months or longer - ✔✔b. One month or longer
, ✔✔What is the minimum number of reporting hotels for an industry segment to be
considered "sufficient"?
a. Two
b. Three
c. Four
d. Five - ✔✔c. Four
✔✔Hotels and hotel companies outside the U.S. may receive STAR reports in what
currency?
a. Local currency only
b. Euro only
c. U.S. dollars only
d. Local Currency, US dollars or a third currency (the company gets to decide) - ✔✔d.
Local Currency, US dollars or a third currency (the company gets to decide)
✔✔Modeled data is used in which country?
a. United Kingdom
b. United States
c. China
d. All countries - ✔✔b. United States
✔✔How are exchange rates handled when it comes to multiple time periods, e.g. YTD,
Running 3 month or Running 12 month?
a. The exchange rate on the first day of the year is used for all months
b. The exchange rate for each individual month is used
c. The exchange rate for each day is used
d. The exchange rate for the last month is used - ✔✔b. The exchange rate for each
individual month is used
✔✔Which one of the following is a non-geographic category shown on the STAR
report?
a. Location
b. Type
c. Market
d. Class - ✔✔d. Class
✔✔What information is never included on a STAR report?
a. Performance data for individual competitors
b. Performance data for an industry segment relevant to the subject hotel
AND ANSWERS GRADED A+
✔✔Key Performance Indicators (KPI) for the Competitive Set (for example the average
Occupancy) are:
a. Always based upon the aggregated raw data of each member of the competitive set
b. Always based upon a straight average of the metrics, for example the Occupancies,
of each member of the competitive set
c. The comp set methodology differs inside and outside of North America
d. The comp set methodology can differs by hotel company - ✔✔a. Always based upon
the aggregated raw data of each member of the competitive set
✔✔When you receive your STAR report, your ADR for the month was $100 and the
competitive set ADR was $90. What can you tell?
a. You had the highest ADR of all of the members of the competitive set
b. Your ADR was $10 higher than the average of all of the members of the competitive
set
c. There was one hotel that had a higher ADR than you
d. Your RevPAR will be higher than the RevPAR of the competitive set - ✔✔b. Your
ADR was $10 higher than the average of all of the members of the competitive set
✔✔What happens when there is a non-reporting hotel in a competitive set?
a. Modeled data is used for the non-reporting hotel
b. Market data is used for the non-reporting hotel
c. Prior year data for the non-reporting hotel is used
d. The comp set average is calculated based upon the reporting hotels - ✔✔d. The
comp set average is calculated based upon the reporting hotels
✔✔When you receive your STAR report your ADR index was 110 and your Occupancy
index was 95. What do you know?
a. The RevPAR index will be in the neighborhood of 115
b. The RevPAR index will be in the neighborhood of 100
c. The RevPAR index will be in the neighborhood of 105
d. The RevPAR index will be in the neighborhood of 85 - ✔✔b. The RevPAR index will
be in the neighborhood of 100
✔✔When you receive your STAR report, you see that your RevPAR index was 90 this
year compared to 80 last year. What do you know for sure?
a. Your hotel outperformed the competitive set when it comes to RevPAR both years
,b. Your hotel outperformed the comp set this year when it comes to RevPAR, but not
last year
c. Your hotel will have a positive RevPAR Index Percent Change
d. Your hotel would have a positive RevPAR Percent Change - ✔✔c. Your hotel will
have a positive RevPAR Index Percent Change
✔✔When you receive your STAR report you see that your ADR Rank for the current
month is "3 of 7" What do you know?
a. The ADR for your hotel is higher than the competitive set ADR
b. Your hotel has the 3rd highest ADR among the members of your competitive set
c. Your hotel had an ADR higher than three other members of your competitive set
d. The ADR for your hotel was higher than the competitive set ADR for 3 of the last 7
months - ✔✔b. Your hotel has the 3rd highest ADR among the members of your
competitive set
✔✔When talking about U.S. Industry Data, which is an accurate explanation of
"modeled data"?
a. U.S Industry Data is based only on the actual data from reporting hotels
b. Modeled Data does not help compensate for the non-participating low-end
independent hotels in the U.S.
c. Modeled Data does not help increase the accuracy of U.S. Industry data
d. Modeled Data is derived by using actual data from reporting hotels to estimate
performance for non-reporting hotels - ✔✔d. Modeled Data is derived by using actual
data from reporting hotels to estimate performance for non-reporting hotels
✔✔The number of Rooms Available in a total market can change over time due to what
four factors?
a. New hotel openings, Hotel closings, Brand conversions, and Renovations
b. New hotel openings, Brand Conversions, Hotel room additions, and Hotel room drops
c. Hotel closings, Brand conversions Hotel Room additions, and Hotel Room drops
d. New hotel openings, Hotel closings, Hotel room additions, and Hotel room drops -
✔✔d. New hotel openings, Hotel closings, Hotel room additions, and Hotel room drops
✔✔What is the period of time a hotel must close completely due to renovation in order
to be considered a Close and Reopen?
a. Two weeks or longer
b. One month or longer
c. Six months or longer
d. Twelve months or longer - ✔✔b. One month or longer
, ✔✔What is the minimum number of reporting hotels for an industry segment to be
considered "sufficient"?
a. Two
b. Three
c. Four
d. Five - ✔✔c. Four
✔✔Hotels and hotel companies outside the U.S. may receive STAR reports in what
currency?
a. Local currency only
b. Euro only
c. U.S. dollars only
d. Local Currency, US dollars or a third currency (the company gets to decide) - ✔✔d.
Local Currency, US dollars or a third currency (the company gets to decide)
✔✔Modeled data is used in which country?
a. United Kingdom
b. United States
c. China
d. All countries - ✔✔b. United States
✔✔How are exchange rates handled when it comes to multiple time periods, e.g. YTD,
Running 3 month or Running 12 month?
a. The exchange rate on the first day of the year is used for all months
b. The exchange rate for each individual month is used
c. The exchange rate for each day is used
d. The exchange rate for the last month is used - ✔✔b. The exchange rate for each
individual month is used
✔✔Which one of the following is a non-geographic category shown on the STAR
report?
a. Location
b. Type
c. Market
d. Class - ✔✔d. Class
✔✔What information is never included on a STAR report?
a. Performance data for individual competitors
b. Performance data for an industry segment relevant to the subject hotel
