QUESTIONS AND ANSWERS GRADED A+
✔✔What makes up the chain scales? - ✔✔(for brands: luxury to economy) +
independents = 7
✔✔Choosing a comp set - ✔✔participation
proximity
pricing
product
✔✔Rules for comp sets - ✔✔3 or more hotels in addition to subject
single property or chain cannot = 40% of room supply
single company = 60% of room supply
✔✔Week - ✔✔Sun-Sat
✔✔Weekday - ✔✔Sun-Thur
✔✔Weekend - ✔✔Fri/Sat
✔✔Industry Performance Reports - ✔✔Trends, pipeline, host (US), profitability (non US)
✔✔Ad Hoc Reports - ✔✔feasibility study impact analysis - requested on a one time
basis
✔✔Trend - ✔✔historic performance info - user defined group of 4 or more hotels.
typically 6, 11 or 27 years of data. may also include segmentation data. give you a
radial trend hotels within a distance of a central point.
✔✔Pipeline report - ✔✔Projects in the pipeline:
Important part of a feasibility study, impact analysis or development project
✔✔Projects in the pipeline include - ✔✔under construction, final planning, planning, pre-
planning
✔✔Host almanac - ✔✔Annual industry report - data from all reporting hotels
✔✔How many hotels submit profitability data - ✔✔5200
✔✔Info is presented as a Ratio to sales: - ✔✔APR: APO
, ✔✔Census database file - ✔✔attribute information for hotels
✔✔Forecast report - ✔✔monthly forecasts for top 25 US markets (45 worldwide)
✔✔Destination reports - ✔✔tourism organizations and convention and visit bureaus
✔✔Geographic categories - ✔✔World
Continent
Sub-continent
Country
Region
State
Market
Tract/Submarket
✔✔# of Chain Scales - ✔✔7
✔✔# of Classes - ✔✔6
✔✔T/F: Chain Scale includes Independent hotels - ✔✔False
✔✔T/F: Class includes independent hotels - ✔✔True
✔✔3 Types of Segmentation - ✔✔Transient
Group (10 rooms)
Contract (airline crew)
✔✔Percent Change - ✔✔TY-LY / LY *100
✔✔"KPI" stands for: - ✔✔Key performance indicators
✔✔KPIs - ✔✔Occ%
ADR
RevPAR
✔✔True/False: can purchase an under construction comp set-- even before you new
hotel opens! - ✔✔True
✔✔Sufficiency Rules - ✔✔3+ hotels
No single property/chain can account for 40% of room supply
No single company can account for more than 60% of room supply