PGA /
PGM
/ /
Level
/ //
2 /
Executive
/ /
Management
/ /
Test -
/ // /
Introduction
/ /
to Consumer Behavior Questions With Answers
/ // // // // // //
1. /
/Provide //
a //definition //for //Consumer //Behavior. //- //CORRECT //ANSWERS(S)✔✔The //study //of //value-
seeking /
/activities /
/and //processes //involved //in //acquiring, //consuming //and //discarding //products //and //services.
1. /
/What /
/are /
/the /
/4Ps /
/of /
/Marketing? //- /
/CORRECT /
/ANSWERS(S)✔✔Promotion, //product, //pricing //and //placement //of //goods //and //services.
What /
/occurs /
,/when //
a/
/golfer /
/wants /
/to /
/shift /
/from /
/an /
/actual /
/state /
/to /
/an /
/ideal /
/state /
/with /
/their /
/golf /
/game? //- /
/CORRECT /
/ANSWERS(S)✔✔Motivation /
/process /
/model. /
/This /
/triggers //
a/
/tension /
/system /
/which /
/leads /
/to //a //behavioral //drive, //goal //attainment, //and //eventually //reduces //the //consumer //tension.
According //to //the //Self-
Determination /
/Theory, /
/what /
/are /
/the /
, /three /
/basic /
/psychological /
/needs /
/that /
/drive //behavior? //- //CORRECT //ANSWERS(S)✔✔Competence, //relatedness //and //autonomy.
According /
/to /
/Maslow's /
/hierarchy /
/of /
/needs, /
/which /
/need //includes //belonging //to //a //culture //of //group? //- //CORRECT //ANSWERS(S)✔✔Relatedness
An //HR //department //at //a //company //identifies //a //gap //in //their //health //and //wellness //program.
//An /
/employee /
/survey /
/reflects /
/an //interest //in //golf. //According //to //the //Consumer //Motivation //Model, //what //has //occurred? //-
//CORRECT //ANSWERS(S)✔✔A //utilitarian //need //activation //has //happened.
A/
/General /
/Manager /
/has /
/recently /
/completed /
/the /
/PGA /
/Master /
/Professional /
/Program. //According //to //the //Consumer //Motivation //Model, //what //has //occurred? //- //CORRECT
PGM
/ /
Level
/ //
2 /
Executive
/ /
Management
/ /
Test -
/ // /
Introduction
/ /
to Consumer Behavior Questions With Answers
/ // // // // // //
1. /
/Provide //
a //definition //for //Consumer //Behavior. //- //CORRECT //ANSWERS(S)✔✔The //study //of //value-
seeking /
/activities /
/and //processes //involved //in //acquiring, //consuming //and //discarding //products //and //services.
1. /
/What /
/are /
/the /
/4Ps /
/of /
/Marketing? //- /
/CORRECT /
/ANSWERS(S)✔✔Promotion, //product, //pricing //and //placement //of //goods //and //services.
What /
/occurs /
,/when //
a/
/golfer /
/wants /
/to /
/shift /
/from /
/an /
/actual /
/state /
/to /
/an /
/ideal /
/state /
/with /
/their /
/golf /
/game? //- /
/CORRECT /
/ANSWERS(S)✔✔Motivation /
/process /
/model. /
/This /
/triggers //
a/
/tension /
/system /
/which /
/leads /
/to //a //behavioral //drive, //goal //attainment, //and //eventually //reduces //the //consumer //tension.
According //to //the //Self-
Determination /
/Theory, /
/what /
/are /
/the /
, /three /
/basic /
/psychological /
/needs /
/that /
/drive //behavior? //- //CORRECT //ANSWERS(S)✔✔Competence, //relatedness //and //autonomy.
According /
/to /
/Maslow's /
/hierarchy /
/of /
/needs, /
/which /
/need //includes //belonging //to //a //culture //of //group? //- //CORRECT //ANSWERS(S)✔✔Relatedness
An //HR //department //at //a //company //identifies //a //gap //in //their //health //and //wellness //program.
//An /
/employee /
/survey /
/reflects /
/an //interest //in //golf. //According //to //the //Consumer //Motivation //Model, //what //has //occurred? //-
//CORRECT //ANSWERS(S)✔✔A //utilitarian //need //activation //has //happened.
A/
/General /
/Manager /
/has /
/recently /
/completed /
/the /
/PGA /
/Master /
/Professional /
/Program. //According //to //the //Consumer //Motivation //Model, //what //has //occurred? //- //CORRECT
