MNM3714 PORTFOLIO DUE NOVEMBER 2025

ASSIGNMENT 3 – COMPULSORY This is your final portfolio (the examination). Before answering the question, ensure that you: • Work through units 1 to 11 in the study guide. • Work through all the chapters previously mentioned as well as chapters 14, 17, 20 and 21 in the prescribed book. • Conduct additional research on the required topics. QUESTION In Assignment 1 you worked on the digital marketing plan, website and SEO and in Assignment 2, you worked on online advertising, e-commerce and mobile marketing. In this final portfolio, you should include the corrected versions of Assignments 1 and 2 (corrections must be highlighted). Additionally, you will need to create an e-mail newsletter and social media campaign for the SME and specify how the business can measure the success of its digital marketing activities. Your tasks as a digital marketing specialist for the SME are specified below. 1 E-mail newsletter: Briefly discuss the components (at least three) for creating an effective e-mail newsletter and make specific practical recommendations for the SME. Then do the following: Based on the components discussed and the recommendations that you have made, create an e-mail newsletter that the SME could send out to individuals to generate leads. Approach the design process with creativity. Consider crucial aspects such as the content, layout, visual elements and the SMEs target market. Use any software that is convenient for you (such PowerPoint, Canva or Word) to create the email newsletter and provide a screenshot. Describe the e-mail newsletter you have created for the SME and justify why you think it will be effective. Practically indicate how the SME Practically indicate how the SME could leverage AI and real-time automation to enhance the success of its e-mail newsletters. 2 Social media campaign: Design a relevant social media campaign for the SME based on a social media platform that you think would be most suitable to the SME (based on the case study). You are required to do the following: Provide a summary of the campaign (be creative and original) and justify your reasoning for selecting the specific social media platform. Create an advertisement for the social media platform based on your campaign idea. Use any software that is convenient for you to create the advertisement and provide a screenshot. Describe the social media advertisement that you have created for the SME and explain your design reasoning. Discuss the integration of e-commerce functionalities into the social media platform that you have selected and provide practical examples on how the SME can leverage social commerce. 3 Online metrics: Practically indicate how the SME can measure the success of its digital marketing activities (based on ALL the digital marketing activities you discussed throughout). In your discussion, specify how the SME can leverage these online metrics to improve their digital marketing strategy.