Business Admin exam questions and
answers graded A+
Marketing Research - What is primary data? - ANS✅✅Data collected originally by the researcher
himself for the purpose of his study are known as primary data. The researcher gets first hand
information from the respondents.
Marketing Research - What is secondary data? - ANS✅✅Data which are not originally collected by
the researcher but obtained from books, records, journals, dissertations, Government Orders, etc.,
are known as secondary data.
Advantages of Primary Data in Marketing Research - ANS✅✅1. It is original and fresh.
2. It is possible to collect the information that is just relevant for the study.
3. The researcher can achieve maximum accuracy in the collection and analysis of data.
4. The researcher can be sure of the reliability of the data.
5. Primary data alone are necessary for certain studies, e.g., studying the effectiveness of
advertising.
Disadvantages of Primary Data in Marketing Research - ANS✅✅1. Collection of primary data is a
time consuming affair.
2. It may be expensive too.
3. It is difficult to find sincere and honest interviewers or enumerators.
4. In the case of questionnaire method, the researcher might face the problem of non-response.
5. The respondents may not be prepared for an interview when the enumerator approaches them
with the schedule.
Advantages of Secondary Data in Marketing Research - ANS✅✅1. It is easy to use information
already gathered by someone.
2. It will not be expensive.
3. Collection of secondary data is not a time consuming affair.
4. The researcher need not depend on anyone for the necessary information.
5. There is no need for a questionnaire or schedule.
answers graded A+
Marketing Research - What is primary data? - ANS✅✅Data collected originally by the researcher
himself for the purpose of his study are known as primary data. The researcher gets first hand
information from the respondents.
Marketing Research - What is secondary data? - ANS✅✅Data which are not originally collected by
the researcher but obtained from books, records, journals, dissertations, Government Orders, etc.,
are known as secondary data.
Advantages of Primary Data in Marketing Research - ANS✅✅1. It is original and fresh.
2. It is possible to collect the information that is just relevant for the study.
3. The researcher can achieve maximum accuracy in the collection and analysis of data.
4. The researcher can be sure of the reliability of the data.
5. Primary data alone are necessary for certain studies, e.g., studying the effectiveness of
advertising.
Disadvantages of Primary Data in Marketing Research - ANS✅✅1. Collection of primary data is a
time consuming affair.
2. It may be expensive too.
3. It is difficult to find sincere and honest interviewers or enumerators.
4. In the case of questionnaire method, the researcher might face the problem of non-response.
5. The respondents may not be prepared for an interview when the enumerator approaches them
with the schedule.
Advantages of Secondary Data in Marketing Research - ANS✅✅1. It is easy to use information
already gathered by someone.
2. It will not be expensive.
3. Collection of secondary data is not a time consuming affair.
4. The researcher need not depend on anyone for the necessary information.
5. There is no need for a questionnaire or schedule.
