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Exam (elaborations)

ISOM EXAM QUESTIONS & ANSWERS

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ISOM EXAM QUESTIONS & ANSWERS

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ISOM
Course
ISOM

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Uploaded on
November 8, 2025
Number of pages
6
Written in
2025/2026
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Exam (elaborations)
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Questions & answers

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ISOM EXAM QUESTIONS & ANSWERS

Design capacity - Answer -maximum amount of output that a process is designed to
make in some period of time.

Effective capacity - Answer -expected amount of work that a process can do in some
period of time.

Utilized capacity - Answer -actual amount of work that a process does in some period
of time

operational competitive priorities - Answer -what we need our processes to be good at

What does the business model canvas explain? - Answer -Who the customers are,
What they value,
The economic logic of the firm and,
How the firm delivers value to customers.

Value propositions - Answer -statements of the benefits that a customer will get for
buying your product or service. Said differently, what is the problem that your customer
is trying to solve.

Customer relationships types - Answer -include transactional, long-term relationship,
personal assistance, self-service, and automated services.

Channels - Answer -how a business gets access to their customers.

Direct channels include - Answer -personal selling, internet, mail or email.

Indirect channels include - Answer -retail, agents, and brokers.

Six sigma - Answer -when design capacity> Effective Capacity

Theory of Constraints - Answer -Bottleneck

Segments - Answer -define the groups of customers that we hope to attract.

Why is the value proposition included on both halves? - Answer -because the value
propositions that an organization sells to its customers drive how the organization
makes resource allocation decisions about the activities that it undertakes and the
partnerships it needs.

Three types operating models archetypes - Answer -Process-oriented, technology-
oriented, and data/analytics-oriented operating models

, What does McKinsey say? - Answer -in order to understand these next-generation
operating models, you have to be able to navigate processes (that's lean and business
process outsourcing), technology (digitization and intelligent process automation) and
data/analytics (advanced analytics, in the McKinsey picture).

Consumer Surplus - Answer -WTP-Price

Value Created - Answer -WTP-TC

Value Delivered - Answer -TC-IC

Value Captured - Answer -Price- TC

Where in the BMC is WTP? - Answer -Right

Where in the BMC is Price? - Answer -Revenue Streams

Where in the BMC is TC? - Answer -Cost Structure

Where in the BMC is IC? - Answer -Left, without Value

lean - Answer -minimizes what is needed but does not bring value and eliminates what
is not needed.

Simple - Answer -easily knowable

Complicated - Answer -not simple, but knowable

Complex - Answer -not fully knowable but reasonably predictable

Chaos - Answer -neither knowable nor predictable

The difference between predictable and complex systems - Answer -We can
understand simple and complicated systems by taking them apart and analyzing the
details. However, we cannot understand complex systems by applying the same
strategy of reductionism. But we can achieve some understanding by watching and
studying how the whole system operates.

Complex systems are_______________ - Answer -not constructed, they are grown.

simple (3) - Answer -sense categorize respond

complex (3) - Answer -probe sense respond

complicated (3) - Answer -sense analyse respond

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