WGU D373 OA AND PA EXAM APPLIES STRATEGIC MARKETING TOOLS Actual Exam Questions And Correct Answers With Rationale Latest Update

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COMPLETE DETAILED 200 QUESTIONS AND
CORRECT VERIFIED SOLUTIONS
WGU D373 PA

What is a new company entering an established industry with groundbreaking ideas or products
known as? - ANSWER-Disruption




QUESTION: What is a key factor for product success when a company releases a product that
creates a new product category? - ANSWER-Consumer education




QUESTION: What is the riskiest growth strategy for a company according to the Ansoff Matrix? -
ANSWER-Diversification



QUESTION: Which growth strategy in the Ansoff Matrix is represented when a company
develops a new product for a new market? - ANSWER-Product diversification




QUESTION: What describes the creation of a minimum viable product (MVP)? -
ANSWERDeveloping a product that meets the basic needs of the customers




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QUESTION: Which methodology fulfills the basic needs of customers with the intent of building
a more useful final version based on user feedback? - ANSWER-Minimum viable product
QUESTION: A car dealership calls a new customer to ask about their buying experience. Which
research method is this? - ANSWER-Personal interview




QUESTION: Which type of research method are focus groups, personal interviews, and shopper
interception? - ANSWER-Offline




QUESTION: After a product launch, a company wants to know the general public opinion of its
new product. Which research method should the company use? - ANSWER-Social sentiment




QUESTION: What is the phase of the product life cycle in which a product has a significant
market share? - ANSWER-Maturity




QUESTION: Recognizing that CD-ROMs are no longer being used, a PC manufacturer decides to
no longer manufacture or sell its PC model that includes CD-ROM drives. Which stage of the
product life cycle is the PC model in? - ANSWER-Decline



QUESTION: A well-known furniture manufacturer has achieved considerable awareness and
market share. What is this stage in the product life cycle? - ANSWER-Maturity




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QUESTION: A company completes a successful prototype and is ready to find the suppliers,
vendors, designers, and developers needed to proceed with production. Which stage of product
development is the company in? - ANSWER-Sourcing


QUESTION: Which methodology breaks larger, longer efforts into shorter phases of product
development? - ANSWER-Agile



QUESTION: An ecommerce coffee company creates blog articles about the health benefits of
the beverage with the intent to have these articles appear on search engine results pages
(SERPs). What is a stage of the buyer journey that this tactic targets? - ANSWER-Awareness



QUESTION: A publishing company wants to advertise its latest true crime thriller during
podcasts and television shows on the same topic. Which media type should the company use? -
ANSWER-Paid




QUESTION: A cosmetics company asks its social media followers to use its hashtag when
completing a look using its product. Which type of media is the company pursuing? -
ANSWEREarned




QUESTION: Which owned asset informs brands on who to target and how to message to them?
- ANSWER-Data




QUESTION: A company publishes a blog about trends in its industry to support its inbound
campaign. What type of marketing does this inbound campaign rely on? - ANSWER-Content



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QUESTION: Which marketing strategy has been most affected by privacy laws? - ANSWER-Social
media marketing


QUESTION: A company is releasing a new product and is ready to begin planning the marketing
campaign. What should the company create to define the strategy, execution, and
responsibilities for the campaign? - ANSWER-Creative brief



QUESTION: Which marketing tool keeps all parties aligned regarding the strategy, execution,
deliverables, and timelines for a campaign? - ANSWER-Creative brief



QUESTION: After an initial call, a company sends an interested prospect an email with a link to a
how-to video to help them better understand how its product works. Which part of the
acquisition process has occurred? - ANSWER-Nurture




QUESTION: A TV commercial for a mortgage refinance company begins with an announcer
stating, "Veteran homeowners..." Which component of the attention, benefit, linkage, and
equity (ABLE) framework is being utilized to attract this target audience? - ANSWER-Attention




QUESTION: Each time a consumer visits a discount clothing website, the website greets the
consumer by name and suggests new clothing that is similar to the consumer's past purchases.
Which tactic is being applied? - ANSWER-Personalization




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