Version 1
n0 1
,TEST BANK FOR n0 n0
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 n0
Student name: n0
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
1) A commonly held misconception about marketing is that it is all about advertising
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
and selling.
n0 n0
1) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
the Topic : Marketing and Marketing Management Defined
n0 n0 n0 n0 n0 n0 n0 n0
Bloom's : Remember
n0 n0
Difficulty : 1 Easy
n0 n0 n0 n0
Gradable : automatic
n0 n0 n0
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
2) Marketing is relevant only to people in the organization who work directly in the
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 marketing department. n0
2) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
the Topic : Marketing and Marketing Management Defined
n0 n0 n0 n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 n0 2
,3) The American Marketing Association defines marketing as “the activity, set of
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
institutions, and processes for creating, communicating, delivering, and exchanging
n0 n0 n0 n0 n0 n0 n0 n0 n0
offerings that have value for customers, clients, partners, and society at large.”
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
3) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Topic : Marketing and Marketing Management
n0 n0 n0 n0 n0
Defined Bloom's : Remember
n0 n0 n0 n0
Difficulty : 1 Easy n0 n0 n0
Learning Objective : 01-02 Define what marketing and marketing management really are and how
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
they con Gradable : automatic
n0 n0 n0 n0 n0
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
4) Peter Drucker stated that since it is the customer who defines value, the business
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
enterprise has only two business functions: marketing and innovation.
n0 n0 n0 n0 n0 n0 n0 n0 n0
4) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Remember
n0 n0 n0
Difficulty : 1 Easy n0 n0 n0
Topic : The Concept of Customer Value
n0 n0 n0 n0 n0 n0
Learning Objective : 01-02 Define what marketing and marketing management really are and how
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
they con Gradable : automatic
n0 n0 n0 n0 n0
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
5) Sustainability refers to business practices that prolong the life cycle of a product.
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
5) n0
⊚ true n 0
⊚ false n 0
Question Details n0
Accessibility : Keyboard Navigation
n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Topic : Marketing and Marketing Management Defined
n0 n0 n0 n0 n0 n0
Learning Objective : 01-02 Define what marketing and marketing management really are and how
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
they con AACSB : Ethics
n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
Version 1 n0 3
, 6) Firms that are stuck in a production orientation mentality likely will have great
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 difficulty competing successfully for customers.
n0 n0 n0 n0
6) n0
⊚ n 0 true
⊚ n 0 false
Question Details
n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
practiced Topic : The Evolution of Marketing
n0 n0 n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
black,” he was reflecting a sales orientation.
n0 n0 n0 n0 n0 n0 n0
6) n0
⊚ n 0 true
⊚ n 0 false
Question Details
n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
practiced Topic : The Evolution of Marketing
n0 n0 n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 firms come close to one-to-one marketing by combining flexible manufacturing
n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 with flexible marketing to enhance customer choices.
n0 n0 n0 n0 n0 n0
7) n0
⊚ n 0 true
⊚ n 0 false
Version 1 n0 4
n0 1
,TEST BANK FOR n0 n0
Marketing Management 4th EditionMark Johnston Greg Marshall
n0 n0 n0 n0 n0 n0
Chapter 1 n0
Student name: n0
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
1) A commonly held misconception about marketing is that it is all about advertising
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
and selling.
n0 n0
1) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
the Topic : Marketing and Marketing Management Defined
n0 n0 n0 n0 n0 n0 n0 n0
Bloom's : Remember
n0 n0
Difficulty : 1 Easy
n0 n0 n0 n0
Gradable : automatic
n0 n0 n0
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
2) Marketing is relevant only to people in the organization who work directly in the
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 marketing department. n0
2) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
the Topic : Marketing and Marketing Management Defined
n0 n0 n0 n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
Version 1 n0 2
,3) The American Marketing Association defines marketing as “the activity, set of
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
institutions, and processes for creating, communicating, delivering, and exchanging
n0 n0 n0 n0 n0 n0 n0 n0 n0
offerings that have value for customers, clients, partners, and society at large.”
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
3) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Topic : Marketing and Marketing Management
n0 n0 n0 n0 n0
Defined Bloom's : Remember
n0 n0 n0 n0
Difficulty : 1 Easy n0 n0 n0
Learning Objective : 01-02 Define what marketing and marketing management really are and how
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
they con Gradable : automatic
n0 n0 n0 n0 n0
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
4) Peter Drucker stated that since it is the customer who defines value, the business
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
enterprise has only two business functions: marketing and innovation.
n0 n0 n0 n0 n0 n0 n0 n0 n0
4) n0
⊚ n 0 true
⊚ n 0 false
Question Details n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Remember
n0 n0 n0
Difficulty : 1 Easy n0 n0 n0
Topic : The Concept of Customer Value
n0 n0 n0 n0 n0 n0
Learning Objective : 01-02 Define what marketing and marketing management really are and how
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
they con Gradable : automatic
n0 n0 n0 n0 n0
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
5) Sustainability refers to business practices that prolong the life cycle of a product.
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
5) n0
⊚ true n 0
⊚ false n 0
Question Details n0
Accessibility : Keyboard Navigation
n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Topic : Marketing and Marketing Management Defined
n0 n0 n0 n0 n0 n0
Learning Objective : 01-02 Define what marketing and marketing management really are and how
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
they con AACSB : Ethics
n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
Version 1 n0 3
, 6) Firms that are stuck in a production orientation mentality likely will have great
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 difficulty competing successfully for customers.
n0 n0 n0 n0
6) n0
⊚ n 0 true
⊚ n 0 false
Question Details
n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
practiced Topic : The Evolution of Marketing
n0 n0 n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
black,” he was reflecting a sales orientation.
n0 n0 n0 n0 n0 n0 n0
6) n0
⊚ n 0 true
⊚ n 0 false
Question Details
n0
AACSB : Analytical Thinking
n0 n0 n0
Accessibility : Keyboard Navigation
n0 n0 n0 n0
Bloom's : Understand
n0 n0 n0
Difficulty : 2 Medium
n0 n0 n0
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
practiced Topic : The Evolution of Marketing
n0 n0 n0 n0 n0 n0 n0
Gradable : automatic
n0 n0
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some
n0 n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 firms come close to one-to-one marketing by combining flexible manufacturing
n0 n0 n0 n0 n0 n0 n0 n0 n0
n0 with flexible marketing to enhance customer choices.
n0 n0 n0 n0 n0 n0
7) n0
⊚ n 0 true
⊚ n 0 false
Version 1 n0 4
