1
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WGU D077 Concepts in Marketing, Sales,
and Customer Contact Questions and
Answers (100% Correct Answers) Already
Graded A+
A/B testing [ANS:] A marketing experiment where two variants of a
campaign are tested to see which one is most effective
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Accommodation [ANS:] Style of handling conflict focused on
empathy over self-interest
Adaptive selling [ANS:] Using social styles to customize a sales
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approach to the specific customer
administered vertical marketing system [ANS:] Cooperation
between levels of a distribution channel where one member sets
the terms due to its size and influence
advertising [ANS:] Paid form of nonpersonal promotion
amiable [ANS:] People with this social style want to know "why"
analytical [ANS:] People with this social style want to know "how"
artificial intelligence [ANS:] Intelligent machines (computers)
capable of learning and interacting
attitudes [ANS:] Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or anything else in the
environment
, 2
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attributes [ANS:] Characteristics that define a product and will
influence the customer's purchase decision
Avoidance [ANS:] Style of handling conflict with little empathy or
self-interest
B2B sales [ANS:] Sales to another company that consumes the
product or services as part of operating the business or uses the
product in the assembly of the final product it sells to consumers
Bait and switch [ANS:] Fraudulent practice where an advertised
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product is unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers [ANS:] One of Porter's Five Forces—the
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power of customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers [ANS:] One of Porter's Five Forces—
the power of suppliers when there are few alternative sources for
the products' components
Bargaining [ANS:] The fourth phase in the negotiation process,
where the parties seek an agreement
BCG Matrix [ANS:] Planning tool which uses a quadrant to map
the strategic position of a business brand based on the brand's
market share and the market's growth potential
behavioral observation [ANS:] Primary marketing research
technique involving formal or informal observation of customers
and noncustomers
, 3
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boycott [ANS:] Voluntary and intentional refusal to buy products
from a certain person, company, or country for ethical or political
reasons
brand equity [ANS:] One of the drivers of customer equity, based
on how the customer assesses the value of the brand
brand loyalty [ANS:] The faithfulness of customer's to a particular
company and its products
brand [ANS:] The unique identity and associations of a company,
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often captured in a design, sign, symbol, or words that identify a
product and differentiate it from competitors
Bundling [ANS:] Grouping related products together and pricing
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them as a single product.
business cycle [ANS:] Expansions and contractions in the level of
economic activities (business fluctuations) around a long-term
growth trend
business to business (B2B) [ANS:] Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it
sells to consumers
business to consumer (B2C) [ANS:] Sales directly to the individuals
who consume a finished product
business-to-business (B2B) [ANS:] Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it
sells to consumers
, 4
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business-to-consumer (B2C) [ANS:] Sales directly to the individuals
who consume a finished product for personal use
Buyers [ANS:] Individuals at an organization who are responsible
for the purchase contract, often a purchasing department
buying center [ANS:] Group of decision makers for a purchase by
an organization
Channel conflict [ANS:] When a company sells products directly to
consumers, in competition with the company's own channel
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partners
Closed-ended questions [ANS:] Questions where a researcher
provides a set of options from which to choose a response, also
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called structured questions
Closure [ANS:] The final phase of negotiation, where an
agreement is reached or the negotiation fails
cognitive dissonance [ANS:] Mental discomfort triggered by
holding two or more contradictory beliefs, ideas, or values
Collaboration [ANS:] Style of handling conflict with high concern
for both empathy and self-interest
Competition [ANS:] Style of handling conflict focused on self-
interest over empathy
Competitive pricing strategy [ANS:] Setting the price for a product
or service relative to competitors
Compromise [ANS:] Middle-ground style of handling conflict
For Expert help and assignment solutions, +254707240657
WGU D077 Concepts in Marketing, Sales,
and Customer Contact Questions and
Answers (100% Correct Answers) Already
Graded A+
A/B testing [ANS:] A marketing experiment where two variants of a
campaign are tested to see which one is most effective
© 2025 Assignment Expert
Accommodation [ANS:] Style of handling conflict focused on
empathy over self-interest
Adaptive selling [ANS:] Using social styles to customize a sales
Guru01 - Stuvia
approach to the specific customer
administered vertical marketing system [ANS:] Cooperation
between levels of a distribution channel where one member sets
the terms due to its size and influence
advertising [ANS:] Paid form of nonpersonal promotion
amiable [ANS:] People with this social style want to know "why"
analytical [ANS:] People with this social style want to know "how"
artificial intelligence [ANS:] Intelligent machines (computers)
capable of learning and interacting
attitudes [ANS:] Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or anything else in the
environment
, 2
For Expert help and assignment solutions, +254707240657
attributes [ANS:] Characteristics that define a product and will
influence the customer's purchase decision
Avoidance [ANS:] Style of handling conflict with little empathy or
self-interest
B2B sales [ANS:] Sales to another company that consumes the
product or services as part of operating the business or uses the
product in the assembly of the final product it sells to consumers
Bait and switch [ANS:] Fraudulent practice where an advertised
© 2025 Assignment Expert
product is unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers [ANS:] One of Porter's Five Forces—the
Guru01 - Stuvia
power of customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers [ANS:] One of Porter's Five Forces—
the power of suppliers when there are few alternative sources for
the products' components
Bargaining [ANS:] The fourth phase in the negotiation process,
where the parties seek an agreement
BCG Matrix [ANS:] Planning tool which uses a quadrant to map
the strategic position of a business brand based on the brand's
market share and the market's growth potential
behavioral observation [ANS:] Primary marketing research
technique involving formal or informal observation of customers
and noncustomers
, 3
For Expert help and assignment solutions, +254707240657
boycott [ANS:] Voluntary and intentional refusal to buy products
from a certain person, company, or country for ethical or political
reasons
brand equity [ANS:] One of the drivers of customer equity, based
on how the customer assesses the value of the brand
brand loyalty [ANS:] The faithfulness of customer's to a particular
company and its products
brand [ANS:] The unique identity and associations of a company,
© 2025 Assignment Expert
often captured in a design, sign, symbol, or words that identify a
product and differentiate it from competitors
Bundling [ANS:] Grouping related products together and pricing
Guru01 - Stuvia
them as a single product.
business cycle [ANS:] Expansions and contractions in the level of
economic activities (business fluctuations) around a long-term
growth trend
business to business (B2B) [ANS:] Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it
sells to consumers
business to consumer (B2C) [ANS:] Sales directly to the individuals
who consume a finished product
business-to-business (B2B) [ANS:] Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it
sells to consumers
, 4
For Expert help and assignment solutions, +254707240657
business-to-consumer (B2C) [ANS:] Sales directly to the individuals
who consume a finished product for personal use
Buyers [ANS:] Individuals at an organization who are responsible
for the purchase contract, often a purchasing department
buying center [ANS:] Group of decision makers for a purchase by
an organization
Channel conflict [ANS:] When a company sells products directly to
consumers, in competition with the company's own channel
© 2025 Assignment Expert
partners
Closed-ended questions [ANS:] Questions where a researcher
provides a set of options from which to choose a response, also
Guru01 - Stuvia
called structured questions
Closure [ANS:] The final phase of negotiation, where an
agreement is reached or the negotiation fails
cognitive dissonance [ANS:] Mental discomfort triggered by
holding two or more contradictory beliefs, ideas, or values
Collaboration [ANS:] Style of handling conflict with high concern
for both empathy and self-interest
Competition [ANS:] Style of handling conflict focused on self-
interest over empathy
Competitive pricing strategy [ANS:] Setting the price for a product
or service relative to competitors
Compromise [ANS:] Middle-ground style of handling conflict
