1
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WGU D077 Concepts in Marketing, Sales,
and Customer Contact Questions and
Answers (100% Correct Answers) Already
Graded A+
A/B testing [ ANS: ] A marketing experiment where two variants of
a campaign are tested to see which one is most effective
Accommodation [ ANS: ] Style of handling conflict focused on
empathy over self-interest
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Adaptive selling [ ANS: ] Using social styles to customize a sales
approach to the specific customer
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administered vertical marketing system [ ANS: ] Cooperation
between levels of a distribution channel where one member sets
the terms due to its size and influence
advertising [ ANS: ] Paid form of nonpersonal promotion
amiable [ ANS: ] People with this social style want to know "why"
analytical [ ANS: ] People with this social style want to know "how"
artificial intelligence [ ANS: ] Intelligent machines (computers)
capable of learning and interacting
attitudes [ ANS: ] Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or anything else in the
environment
attributes [ ANS: ] Characteristics that define a product and will
influence the customer's purchase decision
Avoidance [ ANS: ] Style of handling conflict with little empathy
or self-interest
, 2
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B2B sales [ ANS: ] Sales to another company that consumes the
product or services as part of operating the business or uses the
product in the assembly of the final product it sells to consumers
Bait and switch [ ANS: ] Fraudulent practice where an advertised
product is unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers [ ANS: ] One of Porter's Five Forces—
the power of customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers [ ANS: ] One of Porter's Five
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Forces—the power of suppliers when there are few alternative
sources for the products' components
Bargaining [ ANS: ] The fourth phase in the negotiation process,
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where the parties seek an agreement
BCG Matrix [ ANS: ] Planning tool which uses a quadrant to map
the strategic position of a business brand based on the brand's
market share and the market's growth potential
behavioral observation [ ANS: ] Primary marketing research
technique involving formal or informal observation of customers
and noncustomers
boycott [ ANS: ] Voluntary and intentional refusal to buy products
from a certain person, company, or country for ethical or political
reasons
brand equity [ ANS: ] One of the drivers of customer equity,
based on how the customer assesses the value of the brand
brand loyalty [ ANS: ] The faithfulness of customer's to a particular
company and its products
, 3
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brand [ ANS: ] The unique identity and associations of a
company, often captured in a design, sign, symbol, or words that
identify a product and differentiate it from competitors
Bundling [ ANS: ] Grouping related products together and pricing
them as a single product.
business cycle [ ANS: ] Expansions and contractions in the level of
economic activities (business fluctuations) around a long-term
growth trend
business to business (B2B) [ ANS: ] Sales to another company that
consumes the product or services as part of operating the
© 2025 Assignment Expert
business or uses the product in the assembly of the final product it
sells to consumers
business to consumer (B2C) [ ANS: ] Sales directly to the
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individuals who consume a finished product
business-to-business (B2B) [ ANS: ] Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it
sells to consumers
business-to-consumer (B2C) [ ANS: ] Sales directly to the
individuals who consume a finished product for personal use
Buyers [ ANS: ] Individuals at an organization who are responsible
for the purchase contract, often a purchasing department
buying center [ ANS: ] Group of decision makers for a purchase
by an organization
Channel conflict [ ANS: ] When a company sells products directly
to consumers, in competition with the company's own channel
partners
, 4
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Closed-ended questions [ ANS: ] Questions where a researcher
provides a set of options from which to choose a response, also
called structured questions
Closure [ ANS: ] The final phase of negotiation, where an
agreement is reached or the negotiation fails
cognitive dissonance [ ANS: ] Mental discomfort triggered by
holding two or more contradictory beliefs, ideas, or values
Collaboration [ ANS: ] Style of handling conflict with high concern
for both empathy and self-interest
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Competition [ ANS: ] Style of handling conflict focused on self-
interest over empathy
Competitive pricing strategy [ ANS: ] Setting the price for a
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product or service relative to competitors
Compromise [ ANS: ] Middle-ground style of handling conflict
Concentrated marketing [ ANS: ] Targeting strategy that focuses
on a very limited, specific segment(s) of the market, also called
niche marketing
consultative selling [ ANS: ] Sales approach where the seller
becomes a trusted advisor to the customer and builds a
relationship to truly understand her needs
consumer behavior [ ANS: ] The study of individuals, groups, or
organizations and all the activities associated with the purchase,
use, and disposal of goods and services
consumer confidence [ ANS: ] Statistical measure of consumers'
level of optimism about current and future economic conditions
Consumer involvement [ ANS: ] Level of consumer interest,
search, or complex decision-making
consumer [ ANS: ] The user of a purchased product or service
For Expert help and assignment solutions, +254707240657
WGU D077 Concepts in Marketing, Sales,
and Customer Contact Questions and
Answers (100% Correct Answers) Already
Graded A+
A/B testing [ ANS: ] A marketing experiment where two variants of
a campaign are tested to see which one is most effective
Accommodation [ ANS: ] Style of handling conflict focused on
empathy over self-interest
© 2025 Assignment Expert
Adaptive selling [ ANS: ] Using social styles to customize a sales
approach to the specific customer
Guru01 - Stuvia
administered vertical marketing system [ ANS: ] Cooperation
between levels of a distribution channel where one member sets
the terms due to its size and influence
advertising [ ANS: ] Paid form of nonpersonal promotion
amiable [ ANS: ] People with this social style want to know "why"
analytical [ ANS: ] People with this social style want to know "how"
artificial intelligence [ ANS: ] Intelligent machines (computers)
capable of learning and interacting
attitudes [ ANS: ] Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or anything else in the
environment
attributes [ ANS: ] Characteristics that define a product and will
influence the customer's purchase decision
Avoidance [ ANS: ] Style of handling conflict with little empathy
or self-interest
, 2
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B2B sales [ ANS: ] Sales to another company that consumes the
product or services as part of operating the business or uses the
product in the assembly of the final product it sells to consumers
Bait and switch [ ANS: ] Fraudulent practice where an advertised
product is unavailable so a customer is guided to a more
expensive one
Bargaining power of buyers [ ANS: ] One of Porter's Five Forces—
the power of customers to drive down prices if supply exceeds
demand
Bargaining power of suppliers [ ANS: ] One of Porter's Five
© 2025 Assignment Expert
Forces—the power of suppliers when there are few alternative
sources for the products' components
Bargaining [ ANS: ] The fourth phase in the negotiation process,
Guru01 - Stuvia
where the parties seek an agreement
BCG Matrix [ ANS: ] Planning tool which uses a quadrant to map
the strategic position of a business brand based on the brand's
market share and the market's growth potential
behavioral observation [ ANS: ] Primary marketing research
technique involving formal or informal observation of customers
and noncustomers
boycott [ ANS: ] Voluntary and intentional refusal to buy products
from a certain person, company, or country for ethical or political
reasons
brand equity [ ANS: ] One of the drivers of customer equity,
based on how the customer assesses the value of the brand
brand loyalty [ ANS: ] The faithfulness of customer's to a particular
company and its products
, 3
For Expert help and assignment solutions, +254707240657
brand [ ANS: ] The unique identity and associations of a
company, often captured in a design, sign, symbol, or words that
identify a product and differentiate it from competitors
Bundling [ ANS: ] Grouping related products together and pricing
them as a single product.
business cycle [ ANS: ] Expansions and contractions in the level of
economic activities (business fluctuations) around a long-term
growth trend
business to business (B2B) [ ANS: ] Sales to another company that
consumes the product or services as part of operating the
© 2025 Assignment Expert
business or uses the product in the assembly of the final product it
sells to consumers
business to consumer (B2C) [ ANS: ] Sales directly to the
Guru01 - Stuvia
individuals who consume a finished product
business-to-business (B2B) [ ANS: ] Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it
sells to consumers
business-to-consumer (B2C) [ ANS: ] Sales directly to the
individuals who consume a finished product for personal use
Buyers [ ANS: ] Individuals at an organization who are responsible
for the purchase contract, often a purchasing department
buying center [ ANS: ] Group of decision makers for a purchase
by an organization
Channel conflict [ ANS: ] When a company sells products directly
to consumers, in competition with the company's own channel
partners
, 4
For Expert help and assignment solutions, +254707240657
Closed-ended questions [ ANS: ] Questions where a researcher
provides a set of options from which to choose a response, also
called structured questions
Closure [ ANS: ] The final phase of negotiation, where an
agreement is reached or the negotiation fails
cognitive dissonance [ ANS: ] Mental discomfort triggered by
holding two or more contradictory beliefs, ideas, or values
Collaboration [ ANS: ] Style of handling conflict with high concern
for both empathy and self-interest
© 2025 Assignment Expert
Competition [ ANS: ] Style of handling conflict focused on self-
interest over empathy
Competitive pricing strategy [ ANS: ] Setting the price for a
Guru01 - Stuvia
product or service relative to competitors
Compromise [ ANS: ] Middle-ground style of handling conflict
Concentrated marketing [ ANS: ] Targeting strategy that focuses
on a very limited, specific segment(s) of the market, also called
niche marketing
consultative selling [ ANS: ] Sales approach where the seller
becomes a trusted advisor to the customer and builds a
relationship to truly understand her needs
consumer behavior [ ANS: ] The study of individuals, groups, or
organizations and all the activities associated with the purchase,
use, and disposal of goods and services
consumer confidence [ ANS: ] Statistical measure of consumers'
level of optimism about current and future economic conditions
Consumer involvement [ ANS: ] Level of consumer interest,
search, or complex decision-making
consumer [ ANS: ] The user of a purchased product or service
