SAMPLE TEST QUESTIONS| EVERY QUESTION
SOLVED | EVERY SCORE SECURED!
High Value Actions - Answer: Lead to downstream conversion
- App downloads
- Purchases
Simple content + high urgency - Answer: Mobile/web push, SMS
Rich content + high urgency - Answer: Email
Simple content + low urgency - Answer: In-app / browser messages
Rich content + low urgency - Answer: Content cards
What is the purpose of content cards? - Answer: Highlight persistent content within app
or web without interrupting browsing behavior (e.g. notification center or app inbox,
promotions feed, onboarding and new features)
API - Answer: - Ingest data from other sources/systems in near real-time
- Export user data from Braze
CSV user import - Answer: - One-off import
- Limited engineering support
- Create or update standard or custom attributes
- Requires unique identifier for each user
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APPHIA - Crafted with Care and Precision for Academic Excellence.
, SDK - Answer: Braze Software Development Kit (SDK) = OOTB data
- Automatically tracks real-time user interactions
What content allows user input? - Answer: Content cards
Which data types make up a user profile? - Answer: - OOTB data (SDK)
- Standard data
- Custom data (attributes, events, purchases)
Ways to dismiss content cards - Answer: - User dismissal
- Dismissal event
- Content card expiration
Which data methods allow export? - Answer: - API
- CSV Export (one-off)
- Braze Currents
Partner integrations - Answer: Braze Alloys
What counts as a data point for OOTB data? - Answer: Session
What is intelligent timing? - Answer: STO
Which data type is case sensitive? - Answer: Standard data
Best tool for multi-path marketing or multi-channel journeys - Answer: Canvas
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APPHIA - Crafted with Care and Precision for Academic Excellence.