TABLE OF CONTENTS
1. Introduction
2. Question 1: Customer Relations Analysis
3. Question 2: Persuasive Speech on the Marriage Bill
4. Question 3: Social Media Publicity Campaign
5. Conclusion
6. References
, Introduction
This portfolio explores the role of public relations (PR) in building strong relationships between
organisations and their audiences. It highlights how PR can be used to inform, engage, and involve
the public in matters that affect them. The portfolio is divided into three sections: the first examines
customer relations through Woolworths South Africa’s website and social media, showing how the
company communicates with and supports its customers; the second presents a persuasive speech
for Parliament’s Portfolio Committee on Home Affairs, aimed at encouraging public participation in
the Marriage Bill [B43—2023] hearings; and the third focuses on creating engaging social media
content to raise awareness and motivate residents in the Western Cape and Limpopo provinces to
submit their views on the Bill. Overall, the portfolio demonstrates that effective PR relies on clear
communication, audience engagement, and transparency to build trust and foster meaningful
participation (Theaker, 2021; Benecke et al., 2022).
QUESTION 1: CUSTOMER RELATIONS
1.1 Company Name and Website
Company: Woolworths South Africa
Website: https://www.woolworths.co.za
Woolworths is a well-known South African retailer offering groceries, clothing, and home goods. It
also provides online shopping and delivery services, which helps maintain strong customer
relationships.
1.2 Social Media Icons on the Website
Yes, Woolworths includes social media icons at the top and bottom of its homepage. Platforms
include:
Facebook
1. Introduction
2. Question 1: Customer Relations Analysis
3. Question 2: Persuasive Speech on the Marriage Bill
4. Question 3: Social Media Publicity Campaign
5. Conclusion
6. References
, Introduction
This portfolio explores the role of public relations (PR) in building strong relationships between
organisations and their audiences. It highlights how PR can be used to inform, engage, and involve
the public in matters that affect them. The portfolio is divided into three sections: the first examines
customer relations through Woolworths South Africa’s website and social media, showing how the
company communicates with and supports its customers; the second presents a persuasive speech
for Parliament’s Portfolio Committee on Home Affairs, aimed at encouraging public participation in
the Marriage Bill [B43—2023] hearings; and the third focuses on creating engaging social media
content to raise awareness and motivate residents in the Western Cape and Limpopo provinces to
submit their views on the Bill. Overall, the portfolio demonstrates that effective PR relies on clear
communication, audience engagement, and transparency to build trust and foster meaningful
participation (Theaker, 2021; Benecke et al., 2022).
QUESTION 1: CUSTOMER RELATIONS
1.1 Company Name and Website
Company: Woolworths South Africa
Website: https://www.woolworths.co.za
Woolworths is a well-known South African retailer offering groceries, clothing, and home goods. It
also provides online shopping and delivery services, which helps maintain strong customer
relationships.
1.2 Social Media Icons on the Website
Yes, Woolworths includes social media icons at the top and bottom of its homepage. Platforms
include:
