COMPREHENSIVE SOLVED QUESTIONS AND
DETAILED ANSWERS
◉Requirements for a Good Landing Page . Answer: - unique selling
prop
- the hero shot
- the benefits
- social proof
- CTA
◉Situation Analysis . Answer: a detailed overview of the market
(marketing research, customer data, current digital marketing efforts, &
the competition)
◉Types of Attribution . Answer: last touch attribution - credit a sale to
the last touch point
multi-touch attribution - assigns different weight to the channels
employed
◉Components of Search . Answer: the spider reads the robot.txt file,
what should be read