MKT 315 Final Exam 2025/2026 Exam
Questions and Verified Answers |
Already Graded A+
The Social Success Cycle (10) - 🧠 ANSWER ✔✔Most business treat social
as a single discipline, but it is
actually composed of four equally important aspects:
1. Listening:
Monitoring and responding to customer service and reputation
management issues
2. Influencing:
Establishing authority thru distributing and sharing valuable content
3. Networking:
Finding and associating with authoritative and influential individuals and
,brands
4. Selling:
Generating leads and sales from existing customers and prospects
Seeker Channels (10) - 🧠 ANSWER ✔✔Seeker channels are social
platforms that
users go to when seeking specific content
- Think of these as modified search engines
- Users search for and discover content
- YouTube and Pinterest
- Great for social influencing
- Strategically placing content on these sites provides a
way to share valuable information with a target
audience while building authority for a brand
- Great for social selling
- Optimizing videos or images with
CTAs that serve to transform leads
,into customer - or at least consumer
more content on your site
Engagement Channels (10) - 🧠 ANSWER ✔✔- Users primarily engage and
connect with others
- User-to-user conversations are commonplace where
they share short-form content that links to long-form
content elsewhere
- Twitter, Facebook, LinkedIn
- Best for social listening
- Can monitor and respond to customers
- Can evaluate competitive communication
- Good for sharing content and networking
Listening (10) - 🧠 ANSWER ✔✔- Social listening involves
strategically monitoring
and responding to
mentions
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED 3
, - If you are just getting
started, use listening as a base for a social strategy
Popular tools:
- Google Alerts
- Mention
- Hootsuite
Listening goes beyond customer service and
informs all aspects of the social success
cycle
- Influencing: by letting you know the type of
content your audience finds most valuable
- Networking: by paying attention to who is sharing
influential information in your industry
- Selling: by answering questions and offering
insights until a prospect is ready to make a
Questions and Verified Answers |
Already Graded A+
The Social Success Cycle (10) - 🧠 ANSWER ✔✔Most business treat social
as a single discipline, but it is
actually composed of four equally important aspects:
1. Listening:
Monitoring and responding to customer service and reputation
management issues
2. Influencing:
Establishing authority thru distributing and sharing valuable content
3. Networking:
Finding and associating with authoritative and influential individuals and
,brands
4. Selling:
Generating leads and sales from existing customers and prospects
Seeker Channels (10) - 🧠 ANSWER ✔✔Seeker channels are social
platforms that
users go to when seeking specific content
- Think of these as modified search engines
- Users search for and discover content
- YouTube and Pinterest
- Great for social influencing
- Strategically placing content on these sites provides a
way to share valuable information with a target
audience while building authority for a brand
- Great for social selling
- Optimizing videos or images with
CTAs that serve to transform leads
,into customer - or at least consumer
more content on your site
Engagement Channels (10) - 🧠 ANSWER ✔✔- Users primarily engage and
connect with others
- User-to-user conversations are commonplace where
they share short-form content that links to long-form
content elsewhere
- Twitter, Facebook, LinkedIn
- Best for social listening
- Can monitor and respond to customers
- Can evaluate competitive communication
- Good for sharing content and networking
Listening (10) - 🧠 ANSWER ✔✔- Social listening involves
strategically monitoring
and responding to
mentions
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED 3
, - If you are just getting
started, use listening as a base for a social strategy
Popular tools:
- Google Alerts
- Mention
- Hootsuite
Listening goes beyond customer service and
informs all aspects of the social success
cycle
- Influencing: by letting you know the type of
content your audience finds most valuable
- Networking: by paying attention to who is sharing
influential information in your industry
- Selling: by answering questions and offering
insights until a prospect is ready to make a
