Business Essentials – 12th Edition
ST
TEST BANK
UV
IA
_A
Ronald Ebert
PP
Comprehensive Test Bank for Instructors and
RO
Students
VE
© Ronald Ebert
All rights reserved. Reproduction or distribution without permission is prohibited.
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??
©STUDYSTREAM
, Business Essentials, 12e (Ebert/Griffin)
Chapter 13 Distributing and Promoting Products
ST
1) Which of the following refers to the combination of channels that a firm selects to get a
product to end users?
A) Distribution mix
B) Transportation strategy
C) Merchandising system
UV
D) Marketing plan
E) Retail system
Answer: A
Difficulty: Easy
AACSB: Application of Knowledge
IA
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
_A
2) Which distribution channel is used by companies that distribute their goods through their own
system of outlets?
A) Direct distribution
B) Retail distribution
C) Wholesale distribution
PP
D) Distribution by agents
E) Distribution by brokers
Answer: B
Difficulty: Moderate
AACSB: Application of Knowledge
RO
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
3) Which of the following intermediaries matches numerous sellers and buyers as needed, often
without knowing in advance who they will be?
VE
A) Producer representative
B) Retailer
C) Syndicated seller
D) Sales agent
E) Broker
D?
Answer: E
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
??
distribution.
1
Copyright © 2019 Pearson Education, Inc.
, 4) Choosing a distribution network is a strategic decision in that the decision determines the
amount and cost of what?
A) Channel conflict
ST
B) Market coverage
C) Online retailing
D) Retail coverage
E) Channel leadership
Answer: B
UV
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
IA
5) Convenience stores utilize which kind of distribution?
A) Direct distribution
B) Retail distribution
_A
C) Wholesale distribution
D) Distribution by agents
E) Distribution by brokers
Answer: C
Difficulty: Moderate
PP
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
RO
6) Which of the following helps producers distribute goods from sellers to customers?
A) Intermediaries
B) Sales agents
C) Direct wholesalers
D) Retailers
E) Brokers
VE
Answer: A
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
D?
distribution.
??
2
Copyright © 2019 Pearson Education, Inc.
, 7) In what type of distribution process does the product move from producer to consumer
without the use of intermediaries?
A) Wholesale
ST
B) Direct channel
C) Agency
D) Brokerage
E) Retail
Answer: B
UV
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
IA
8) Which of the following acts as an intermediary by selling products to other businesses, who
then sells them to the final consumer?
A) Brokers
_A
B) Agents
C) Wholesalers
D) Intermediaries
E) Retailers
Answer: C
Difficulty: Moderate
PP
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
RO
9) Which of the following is an advantage to nondirect distribution?
A) They reduce the cost of items by making bulk purchases.
B) They do not charge commissions or markups.
C) They provide added value to the producers by preordering services.
D) They work with related product lines of very few producers.
VE
E) They provide added value by saving buyers time.
Answer: E
Difficulty: Moderate
AACSB: Analytical Thinking
Quest. Category: Analytical
D?
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
??
3
Copyright © 2019 Pearson Education, Inc.
ST
TEST BANK
UV
IA
_A
Ronald Ebert
PP
Comprehensive Test Bank for Instructors and
RO
Students
VE
© Ronald Ebert
All rights reserved. Reproduction or distribution without permission is prohibited.
D?
??
©STUDYSTREAM
, Business Essentials, 12e (Ebert/Griffin)
Chapter 13 Distributing and Promoting Products
ST
1) Which of the following refers to the combination of channels that a firm selects to get a
product to end users?
A) Distribution mix
B) Transportation strategy
C) Merchandising system
UV
D) Marketing plan
E) Retail system
Answer: A
Difficulty: Easy
AACSB: Application of Knowledge
IA
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
_A
2) Which distribution channel is used by companies that distribute their goods through their own
system of outlets?
A) Direct distribution
B) Retail distribution
C) Wholesale distribution
PP
D) Distribution by agents
E) Distribution by brokers
Answer: B
Difficulty: Moderate
AACSB: Application of Knowledge
RO
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
3) Which of the following intermediaries matches numerous sellers and buyers as needed, often
without knowing in advance who they will be?
VE
A) Producer representative
B) Retailer
C) Syndicated seller
D) Sales agent
E) Broker
D?
Answer: E
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
??
distribution.
1
Copyright © 2019 Pearson Education, Inc.
, 4) Choosing a distribution network is a strategic decision in that the decision determines the
amount and cost of what?
A) Channel conflict
ST
B) Market coverage
C) Online retailing
D) Retail coverage
E) Channel leadership
Answer: B
UV
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
IA
5) Convenience stores utilize which kind of distribution?
A) Direct distribution
B) Retail distribution
_A
C) Wholesale distribution
D) Distribution by agents
E) Distribution by brokers
Answer: C
Difficulty: Moderate
PP
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
RO
6) Which of the following helps producers distribute goods from sellers to customers?
A) Intermediaries
B) Sales agents
C) Direct wholesalers
D) Retailers
E) Brokers
VE
Answer: A
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
D?
distribution.
??
2
Copyright © 2019 Pearson Education, Inc.
, 7) In what type of distribution process does the product move from producer to consumer
without the use of intermediaries?
A) Wholesale
ST
B) Direct channel
C) Agency
D) Brokerage
E) Retail
Answer: B
UV
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
IA
8) Which of the following acts as an intermediary by selling products to other businesses, who
then sells them to the final consumer?
A) Brokers
_A
B) Agents
C) Wholesalers
D) Intermediaries
E) Retailers
Answer: C
Difficulty: Moderate
PP
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
RO
9) Which of the following is an advantage to nondirect distribution?
A) They reduce the cost of items by making bulk purchases.
B) They do not charge commissions or markups.
C) They provide added value to the producers by preordering services.
D) They work with related product lines of very few producers.
VE
E) They provide added value by saving buyers time.
Answer: E
Difficulty: Moderate
AACSB: Analytical Thinking
Quest. Category: Analytical
D?
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
??
3
Copyright © 2019 Pearson Education, Inc.
