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Exam (elaborations)

ELE 3010 PARNELL MIDTERM EXAM 2025/26 QUESTIONS WITH ACCURATE SOLUTIONS.

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ELE 3010 PARNELL MIDTERM EXAM 2025/26 QUESTIONS WITH ACCURATE SOLUTIONS.

Institution
ELE 3010
Course
ELE 3010











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Institution
ELE 3010
Course
ELE 3010

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Uploaded on
November 3, 2025
Number of pages
57
Written in
2025/2026
Type
Exam (elaborations)
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Questions & answers

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ELE 3010 PARNELL MIDTERM EXAM
2025/26 QUESTIONS WITH ACCURATE
SOLUTIONS.




1 of 90

Term



_____ is the process of gathering information in order to determine
who will buy the product and what is the most appropriate distribution
channel



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Marketing research (wrong) Brand development




Sales analysis Customer feedback collection

, Don't know?




2 of 90

Term



(T/F) In encouraging a culture for corporate entrepreneurship,
using older, proven, technology is recommended in order to
increase
stability in the organization



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Marketing research (wrong) true




education false


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3 of 90

Term



(T/F) the question "What is technology all about?" is a
comprehension question



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true proactiveness (wrong)

, observation false


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4 of 90

Term



focus groups:
-discuss information in a formal and standardized procedure
-should be led by the entrepreneur
-consist of 20 to 30 potential customers
-are an informal method of gathering market information



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the promotional strategy creating a new brand name for
was not taken seriously your company




are an informal method of the names and addresses of all
gathering market managers (wrong)
information


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, 5 of 90

Term



_______ is the process of an entrepreneur conducting
business activities across nation borders



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International entrepreneurship Regional commerce




Domestic entrepreneurship Local business expansion


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6 of 90

Term



Which of the following is a contract that grants the owner
protection, based on the appearance of an object?



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business method patent process patent




design patent trademark patent


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