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Summary MAN-BPRA347 Qualitative Research Methodology

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A summary of the book Qualitative Research in Organizations, Inge Bleijenbergh - Monic Lansu - Marloes van Engen chapters 1 to 8

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Samenvatting Kwalitatieve onderzoek methodologieën
Boek: Qualitative Research in Organisations, Inge Bleijenbergh - Monic Lansu - Marloes van
Engen

Chapter 1:
Research is a cyclical process consisting of several phases that you go through sequentially,
but sometimes simultaneously. The fact that research is a cyclical process means that, as a
researcher, you regularly return to earlier phases of your research during the research
process.
Fases:
- Formulating a research objective and a (set of) research questions,
- Identifying and making observable concepts you want to investigate (the data
collection plan)
- Gaining access to an organisation and collecting data
- Analysing them
- Answering the central research question(s) in a conclusion and discussing


Qualitative research: Qualitative empirical research concerns all forms of research that are
aimed at generating knowledge by collecting and interpreting material about a social
phenomenon, observed with our senses (e.g., eyes, ears, touch), translated to ‘text’.
Empirical research is grounded in the belief that direct observation is an effective way to
generate knowledge about reality. Qualitative research thus differs from quantitative research
which aims to collect numerical material about, for instance, a social phenomenon, such as a
series of scores in a survey study.
Qualitative research yields a very specific kind of information about organizations which
makes this method suitable for certain topics.
1. Qualitative research enables us to generate knowledge about processes over a
longer period of time.
2. Qualitative research can attribute meaning.
3. Qualitative research is eminently suited for describing and understanding
organizational cultures.
4. Qualitative research is very suitable for generating knowledge about the context of a
certain phenomenon.
Paradigm = a fundamental image of the subject matter within science. It serves to define
what should be studied, what questions should be asked, how they should be asked, and
what rules should be followed in interpreting the answers obtained.
Ontology: concerns assumptions about the nature of reality.
 Objectivity = objects in reality are fixed and have inherent characteristics.
 Subjectivity = reality is different for different people and cannot exist independently
of the researcher.
Epistemology: concerns a vision on what knowledge is and how people are able to obtain
knowledge by researching reality

, Positivism:
There is an objectively observable reality independent of the observer.
Interpretivism:
People give meaning to reality through social constructions such as language.
Critical Research (Critical Realism):
Social reality is a historical construction, and researchers exert power either by
unquestioningly reproducing it or by critically questioning it.


Research Positivist Interpretivist Critical realism
paradigm
Ontology Reality is objective, Reality is subjective; Reality is only partially
essential, fixed it can be both given observable
and socially
constructed
Epistemology Reality can be Reality can only be Reality is subjectively
uncovered and interpreted via social known, and research
described with constructions such methods can approximate
measurable objective as language this reality
descriptions
Main aim Uncover objective Discover inter- Doing justice to the
truth / make subjective truth / complexity of social
generalisations about develop context- phenomena,
populations bound acknowledging power
generalisations processes and
challenging dominant
beliefs and values


Triangulation = Combining different research methods



Chapter 2
Research objective: The research objective is a phrase succinctly describing the
contribution the research aims to make and connecting this to the empirical knowledge
necessary to make this contribution.
The main function of the research objective is to lay the foundation for the central
question of your research. The research objective links an external and an internal goal.
 External goal → The theoretical or practical contribution the research intends to
make.
 Internal goal → The indication through which specific knowledge the researcher
aims to make this contribution.
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