PES 360 EXAM 1 QUESTIONS AND ANSWERSS (RATED A+)

PES 360 EXAM 1 QUESTIONS AND ANSWERSS (RATED A+)


sport marketing - --Answerss----the process of offering products that the
consumer wants and needs


what SM does for a company - --Answerss----- guides the business
towards identifying products that consumers want/need
- identifies and analyzes competitors
- develops pricing strategies
- develops the promotional strategies to get consumer to the product
- identifies how to get the product to the consumer


mission statement - --Answerss----company's purpose and reason for
existing; broad and ambiguous


goals and objectives - --Answerss----provide specific and concrete
direction and are measurable; no gray area regarding if they are met


4 C's - --Answerss----- consumer
- company
- competitor
- climate


4 P's - --Answerss----- product

, - price
- place
- promotion


Research - --Answerss----What the 4 C's relates to


consumer - --Answerss----part of the 4 C's; relates to demographics,
psychographics, geographics, behavior, and product functions/benefits


demographics - --Answerss----- age
- gender
- race
- education
- income


psychographics - --Answerss----- lifestyle
- opinions
- interests
- activities


geographics - --Answerss----- location
- distance from event