PAYOFF
Venture Favourable Market ( )
R
2
Unfavourable Market ( )
R R
R
Survey Favourable ( )
Do not venture R
1
R
Conduct Survey
Survey
Negative ( )
Venture Favourable Market ( )
R
3
Unfavourable Market ( ) R
R7,00 R
R
R
Do not venture R
Do not
Conduct
Survey
Venture R Favourable Market ( ) R
4
Unfavourable Market ( )
R R
R