Unit: 1 – Exploring Business
Learning Aim, A - B
1
,Contents
P1 Explain the features of two contrasting businesses..........................................................................6
Introduction:..........................................................................................................................................6
Public limited company......................................................................................................................6
Partnership........................................................................................................................................6
Sole trader.........................................................................................................................................7
Limited Company...............................................................................................................................7
Ownership.........................................................................................................................................7
Franchise............................................................................................................................................7
Not-for-profit.....................................................................................................................................8
Sectors...............................................................................................................................................8
Primary..............................................................................................................................................8
Secondary..........................................................................................................................................8
Tertiary..............................................................................................................................................8
Quaternary........................................................................................................................................8
Scope of business..............................................................................................................................8
Size.....................................................................................................................................................9
Reasons for success...........................................................................................................................9
P1 Explain the features of two contrasting businesses......................................................................9
A1 Features of business - Profit.........................................................................................................9
Morrisons..........................................................................................................................................9
Ownership.........................................................................................................................................9
Public limited company....................................................................................................................10
Morrisons purposes.........................................................................................................................11
Supply of products...........................................................................................................................12
Scope...............................................................................................................................................12
Sector...............................................................................................................................................13
Reasons for success.........................................................................................................................13
A1 Features of business – Non-profit...............................................................................................13
Macmillan Cancer Support...............................................................................................................13
Ownership.......................................................................................................................................13
Purposes..........................................................................................................................................14
Sectors.............................................................................................................................................14
Scope of business.............................................................................................................................15
Size..................................................................................................................................................15
2
, Reasons for success.........................................................................................................................15
Private sector...................................................................................................................................16
P2 Explain how two contrasting businesses are influenced by stakeholders...................................17
M1 Assess the relationship and communication with stakeholders of two contrasting business
using independent research............................................................................................................17
A2 Stakeholders and their influence............................................................................................17
Internal stakeholders...................................................................................................................17
Morrisons Internal stakeholders..................................................................................................20
Employees....................................................................................................................................20
Managers.....................................................................................................................................21
Owners.........................................................................................................................................23
External stakeholder....................................................................................................................24
Morrisons External stakeholders.................................................................................................24
Suppliers......................................................................................................................................24
Shareholders................................................................................................................................25
Customers....................................................................................................................................25
Government.................................................................................................................................26
Shareholders................................................................................................................................27
Stakeholder analysis........................................................................................................................27
Evaluation....................................................................................................................................28
Relationship with stakeholders....................................................................................................28
Customers....................................................................................................................................28
Owners.........................................................................................................................................29
Managers.....................................................................................................................................29
Suppliers......................................................................................................................................29
Shareholders................................................................................................................................30
Government.................................................................................................................................30
Employees....................................................................................................................................30
Macmillan Internal stakeholders.................................................................................................31
Employees....................................................................................................................................31
Volunteers...................................................................................................................................32
Board of trustees.........................................................................................................................32
External stakeholders..................................................................................................................33
Public...........................................................................................................................................33
Government.................................................................................................................................34
Stakeholder analysis....................................................................................................................35
3
, Relationship with stakeholders....................................................................................................35
Public...........................................................................................................................................35
Board of trustees.........................................................................................................................36
Communication with stakeholders..............................................................................................37
Investigate how businesses are organised.......................................................................................37
P3 Explore the organisation structures, aims and objectives of two contrasting businesses..........37
M2 Analyse how the structures of two contrasting businesses allow each to achieve its aims and
objectives. A3 Effective business communications..........................................................................37
Introduction.................................................................................................................................37
B1 Structure and organisation.....................................................................................................37
Hierarchical organisational structure...........................................................................................38
Functional organisational structure.............................................................................................39
B2 Aims and objectives................................................................................................................41
Aims and Objectives.....................................................................................................................41
B1 Structure and organisation.....................................................................................................44
Functional/operational areas.......................................................................................................44
Human resources.........................................................................................................................44
Research and development.........................................................................................................45
Sales Department........................................................................................................................45
Marketing....................................................................................................................................46
Customer service.........................................................................................................................46
Morrisons SMART objectives.......................................................................................................46
Achievable...................................................................................................................................47
Realistic........................................................................................................................................47
Time bound..................................................................................................................................48
Macmillan Flat structure diagram................................................................................................49
Macmillan Flat structure..............................................................................................................49
Macmillan Aims...........................................................................................................................51
Macmillan Objectives...................................................................................................................51
Focus on addressing the root causes...........................................................................................51
More representative activities.....................................................................................................51
Macmillan functional areas..........................................................................................................52
Human resources.........................................................................................................................52
Marketing....................................................................................................................................52
SMART – Macmillan.....................................................................................................................52
Specific.........................................................................................................................................53
4
Learning Aim, A - B
1
,Contents
P1 Explain the features of two contrasting businesses..........................................................................6
Introduction:..........................................................................................................................................6
Public limited company......................................................................................................................6
Partnership........................................................................................................................................6
Sole trader.........................................................................................................................................7
Limited Company...............................................................................................................................7
Ownership.........................................................................................................................................7
Franchise............................................................................................................................................7
Not-for-profit.....................................................................................................................................8
Sectors...............................................................................................................................................8
Primary..............................................................................................................................................8
Secondary..........................................................................................................................................8
Tertiary..............................................................................................................................................8
Quaternary........................................................................................................................................8
Scope of business..............................................................................................................................8
Size.....................................................................................................................................................9
Reasons for success...........................................................................................................................9
P1 Explain the features of two contrasting businesses......................................................................9
A1 Features of business - Profit.........................................................................................................9
Morrisons..........................................................................................................................................9
Ownership.........................................................................................................................................9
Public limited company....................................................................................................................10
Morrisons purposes.........................................................................................................................11
Supply of products...........................................................................................................................12
Scope...............................................................................................................................................12
Sector...............................................................................................................................................13
Reasons for success.........................................................................................................................13
A1 Features of business – Non-profit...............................................................................................13
Macmillan Cancer Support...............................................................................................................13
Ownership.......................................................................................................................................13
Purposes..........................................................................................................................................14
Sectors.............................................................................................................................................14
Scope of business.............................................................................................................................15
Size..................................................................................................................................................15
2
, Reasons for success.........................................................................................................................15
Private sector...................................................................................................................................16
P2 Explain how two contrasting businesses are influenced by stakeholders...................................17
M1 Assess the relationship and communication with stakeholders of two contrasting business
using independent research............................................................................................................17
A2 Stakeholders and their influence............................................................................................17
Internal stakeholders...................................................................................................................17
Morrisons Internal stakeholders..................................................................................................20
Employees....................................................................................................................................20
Managers.....................................................................................................................................21
Owners.........................................................................................................................................23
External stakeholder....................................................................................................................24
Morrisons External stakeholders.................................................................................................24
Suppliers......................................................................................................................................24
Shareholders................................................................................................................................25
Customers....................................................................................................................................25
Government.................................................................................................................................26
Shareholders................................................................................................................................27
Stakeholder analysis........................................................................................................................27
Evaluation....................................................................................................................................28
Relationship with stakeholders....................................................................................................28
Customers....................................................................................................................................28
Owners.........................................................................................................................................29
Managers.....................................................................................................................................29
Suppliers......................................................................................................................................29
Shareholders................................................................................................................................30
Government.................................................................................................................................30
Employees....................................................................................................................................30
Macmillan Internal stakeholders.................................................................................................31
Employees....................................................................................................................................31
Volunteers...................................................................................................................................32
Board of trustees.........................................................................................................................32
External stakeholders..................................................................................................................33
Public...........................................................................................................................................33
Government.................................................................................................................................34
Stakeholder analysis....................................................................................................................35
3
, Relationship with stakeholders....................................................................................................35
Public...........................................................................................................................................35
Board of trustees.........................................................................................................................36
Communication with stakeholders..............................................................................................37
Investigate how businesses are organised.......................................................................................37
P3 Explore the organisation structures, aims and objectives of two contrasting businesses..........37
M2 Analyse how the structures of two contrasting businesses allow each to achieve its aims and
objectives. A3 Effective business communications..........................................................................37
Introduction.................................................................................................................................37
B1 Structure and organisation.....................................................................................................37
Hierarchical organisational structure...........................................................................................38
Functional organisational structure.............................................................................................39
B2 Aims and objectives................................................................................................................41
Aims and Objectives.....................................................................................................................41
B1 Structure and organisation.....................................................................................................44
Functional/operational areas.......................................................................................................44
Human resources.........................................................................................................................44
Research and development.........................................................................................................45
Sales Department........................................................................................................................45
Marketing....................................................................................................................................46
Customer service.........................................................................................................................46
Morrisons SMART objectives.......................................................................................................46
Achievable...................................................................................................................................47
Realistic........................................................................................................................................47
Time bound..................................................................................................................................48
Macmillan Flat structure diagram................................................................................................49
Macmillan Flat structure..............................................................................................................49
Macmillan Aims...........................................................................................................................51
Macmillan Objectives...................................................................................................................51
Focus on addressing the root causes...........................................................................................51
More representative activities.....................................................................................................51
Macmillan functional areas..........................................................................................................52
Human resources.........................................................................................................................52
Marketing....................................................................................................................................52
SMART – Macmillan.....................................................................................................................52
Specific.........................................................................................................................................53
4
