Unit 17: Digital Marketi
Learning Aim C: Develop a digita
campaign for a selected produc
, Contents
P6 Produce an outline for a digital marketing campaign that will create brand loyalty
brand..............................................................................................................................
Introduction....................................................................................................................
C1 Marketing planning process......................................................................................
Financial.........................................................................................................................
C2 Integration in the wider marketing and promotional mix..........................................
Financial resource..........................................................................................................
Physical resources..........................................................................................................
Marketing strategies......................................................................................................
Test run..........................................................................................................................
Marketing Mix.................................................................................................................
Price...............................................................................................................................
Product...........................................................................................................................
Promotion.......................................................................................................................
Email marketing.............................................................................................................
Social media marketing..................................................................................................
Video content.................................................................................................................
Place...............................................................................................................................
People............................................................................................................................
Process...........................................................................................................................
Physical environment.....................................................................................................
M3 Produce a detailed digital marketing campaign and demonstrate how it integrates
promotional mix for a new or existing product or brand................................................
Product...........................................................................................................................
Price...............................................................................................................................
Learning Aim C: Develop a digita
campaign for a selected produc
, Contents
P6 Produce an outline for a digital marketing campaign that will create brand loyalty
brand..............................................................................................................................
Introduction....................................................................................................................
C1 Marketing planning process......................................................................................
Financial.........................................................................................................................
C2 Integration in the wider marketing and promotional mix..........................................
Financial resource..........................................................................................................
Physical resources..........................................................................................................
Marketing strategies......................................................................................................
Test run..........................................................................................................................
Marketing Mix.................................................................................................................
Price...............................................................................................................................
Product...........................................................................................................................
Promotion.......................................................................................................................
Email marketing.............................................................................................................
Social media marketing..................................................................................................
Video content.................................................................................................................
Place...............................................................................................................................
People............................................................................................................................
Process...........................................................................................................................
Physical environment.....................................................................................................
M3 Produce a detailed digital marketing campaign and demonstrate how it integrates
promotional mix for a new or existing product or brand................................................
Product...........................................................................................................................
Price...............................................................................................................................
