Google Analytics Certification Exam
Questions with 100% Correct Answers
Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct Correct Answer: e) all of these answers are
correct
"Digital analytics" is the analysis of qualitative and (a) ___________________ data
from your business and the competition to drive a (b) ___________________ of the
online experience that your (c) ___________________ and potential customers
have which translates to your desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes Correct
Answer: (a) quantitative, (b) continual improvement, (c) customers, (d)
outcomes
,What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business objectives Correct
Answer: d) Define your overall measurement plan and business objectives
Which of the following should be the first step you complete during the analytics
planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure Correct Answer: c) Define your
overall measurement plan and business objectives
It's important to have a clear measurement strategy to guide your
implementation strategy and your data analysis. Which of the following business
objectives would be most relevant for content publishers?
,a) collecting user information for sales teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent visitation
d) all these options are equally relevant as business objectives for content
publishers Correct Answer: c) encourage engagement and frequent visitation
The demographics and interest category information in Google Analytics comes
from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie Correct Answer: a) the DoubleClick third-party
cookie
When do Google Analytics Terms of Service permit sending personally
identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
, c) never Correct Answer: c) never
A visitor comes to your site but stops looking at pages and generating events.
Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor's session expires after 5 minutes of inactivity
c) The visitor's session expires once the visitor has exited your site
d) The visitor's session expires after 30 minutes of inactivity Correct Answer: d) The
visitor's session expires after 30 minutes of inactivity
Which of the following would you use to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
d) Content Correct Answer: a) Intelligence
Once your Google Analytics data has been processed, it can not be changed.
a) True
Questions with 100% Correct Answers
Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct Correct Answer: e) all of these answers are
correct
"Digital analytics" is the analysis of qualitative and (a) ___________________ data
from your business and the competition to drive a (b) ___________________ of the
online experience that your (c) ___________________ and potential customers
have which translates to your desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes Correct
Answer: (a) quantitative, (b) continual improvement, (c) customers, (d)
outcomes
,What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business objectives Correct
Answer: d) Define your overall measurement plan and business objectives
Which of the following should be the first step you complete during the analytics
planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure Correct Answer: c) Define your
overall measurement plan and business objectives
It's important to have a clear measurement strategy to guide your
implementation strategy and your data analysis. Which of the following business
objectives would be most relevant for content publishers?
,a) collecting user information for sales teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent visitation
d) all these options are equally relevant as business objectives for content
publishers Correct Answer: c) encourage engagement and frequent visitation
The demographics and interest category information in Google Analytics comes
from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie Correct Answer: a) the DoubleClick third-party
cookie
When do Google Analytics Terms of Service permit sending personally
identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
, c) never Correct Answer: c) never
A visitor comes to your site but stops looking at pages and generating events.
Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor's session expires after 5 minutes of inactivity
c) The visitor's session expires once the visitor has exited your site
d) The visitor's session expires after 30 minutes of inactivity Correct Answer: d) The
visitor's session expires after 30 minutes of inactivity
Which of the following would you use to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
d) Content Correct Answer: a) Intelligence
Once your Google Analytics data has been processed, it can not be changed.
a) True
