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MKTG352 FINAL EXAM NEWEST 2025 COMPLETE 150+
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND
NEW VERSION!!
What is true of marketing research? - ANSWERS--It draws heavily on
social sciences both for methods and theory
Summers Corp. manufactures coffee-flavored alcoholic beverages. It
comes up with an idea for a new range of coffee drinks called
mugshots. Before launching the line, Summers Co. lets some people
try out the product and then collects feedback from them to identify
any problems with it. Which of the following is best exemplified in
this scenario? - ANSWERS--concept testing
Which of the following pertains to the creation of a perceptual map?
- ANSWERS--Consumers have to indicate how similar or dissimilar a
group of relevant brands or products is to each other.
Research investigations that focus on topics such as trade area
analysis, store image/perception in-store traffic patterns, and
location analysis are collectively called: - ANSWERS--retailing
research
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Research depicts the typical Saturn dirt bike shopper as a middle-
aged person with an income of $75,000 per annum. This is an
example of: - ANSWERS--Market segmentation research
In the context of marketing research, which of the following
highlights problems and opportunities for marketers that are based
on consumers' actual behavior? - ANSWERS--situation analysis
In the context of types of marketing research firms, external research
suppliers: - ANSWERS--Chosen by companies on a study-by-study
basis help the companies gain greater flexibility
_____ is the information collected specifically for a current research
problem or opportunity. - ANSWERS--primary data
Unlike management decision-makers, marketing researchers _____. -
ANSWERS--Are not cost conscious with additional information.
Marilynn Castillo is a marketing manager at Gordon Corp. She
debates whether or not to conduct a marketing research study
before communicating a product. After a brief analysis, she realizes
that conducting the study will cost approximately $100,000. If she
launches the product without conducting the study and the product
fails, her firm could suffer a loss of $2 million. In this scenario,
Marilynn conducts a(n) _____. - ANSWERS--Cost-benefit assessment
Felix Corp. is a cookware manufacturer. It conducts market testing
for a new appliance. JK Corp., a competitor of Felix, reduces its prices
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during the market test to prevent Felix from collecting accurate
information. In this scenario, JK Corp. is engaging in a practice called
_____. - ANSWERS--jamming
The first task in the information research process is to _____. -
ANSWERS--Identify and clarify information needs
Kiara, a market researcher, wants to study the relationship between
childhood obesity and socioeconomic status. She has to decide
whether to collect data on income from individuals or from a
husband and wife representing the household. In this scenario, Kiara
has to determine the _____. - ANSWERS--Unit of analysis
Which of the following helps generate insights that will help define
the problem situation confronting a researcher? - ANSWERS--
Exploratory research
_____ is collected by outside organizations such as federal and state
governments, trade associations, nonprofit organizations, marketing
research services, or academic researchers. - ANSWERS--External
secondary data
_____ are sources of internal secondary data. - ANSWERS--sales
invoices
Which of the following statements is true about consumer panels? -
ANSWERS--They provide accurate and specific reporting of socially
sensitive expenditures
MKTG352 FINAL EXAM NEWEST 2025 COMPLETE 150+
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND
NEW VERSION!!
What is true of marketing research? - ANSWERS--It draws heavily on
social sciences both for methods and theory
Summers Corp. manufactures coffee-flavored alcoholic beverages. It
comes up with an idea for a new range of coffee drinks called
mugshots. Before launching the line, Summers Co. lets some people
try out the product and then collects feedback from them to identify
any problems with it. Which of the following is best exemplified in
this scenario? - ANSWERS--concept testing
Which of the following pertains to the creation of a perceptual map?
- ANSWERS--Consumers have to indicate how similar or dissimilar a
group of relevant brands or products is to each other.
Research investigations that focus on topics such as trade area
analysis, store image/perception in-store traffic patterns, and
location analysis are collectively called: - ANSWERS--retailing
research
,2|Page
Research depicts the typical Saturn dirt bike shopper as a middle-
aged person with an income of $75,000 per annum. This is an
example of: - ANSWERS--Market segmentation research
In the context of marketing research, which of the following
highlights problems and opportunities for marketers that are based
on consumers' actual behavior? - ANSWERS--situation analysis
In the context of types of marketing research firms, external research
suppliers: - ANSWERS--Chosen by companies on a study-by-study
basis help the companies gain greater flexibility
_____ is the information collected specifically for a current research
problem or opportunity. - ANSWERS--primary data
Unlike management decision-makers, marketing researchers _____. -
ANSWERS--Are not cost conscious with additional information.
Marilynn Castillo is a marketing manager at Gordon Corp. She
debates whether or not to conduct a marketing research study
before communicating a product. After a brief analysis, she realizes
that conducting the study will cost approximately $100,000. If she
launches the product without conducting the study and the product
fails, her firm could suffer a loss of $2 million. In this scenario,
Marilynn conducts a(n) _____. - ANSWERS--Cost-benefit assessment
Felix Corp. is a cookware manufacturer. It conducts market testing
for a new appliance. JK Corp., a competitor of Felix, reduces its prices
, 3|Page
during the market test to prevent Felix from collecting accurate
information. In this scenario, JK Corp. is engaging in a practice called
_____. - ANSWERS--jamming
The first task in the information research process is to _____. -
ANSWERS--Identify and clarify information needs
Kiara, a market researcher, wants to study the relationship between
childhood obesity and socioeconomic status. She has to decide
whether to collect data on income from individuals or from a
husband and wife representing the household. In this scenario, Kiara
has to determine the _____. - ANSWERS--Unit of analysis
Which of the following helps generate insights that will help define
the problem situation confronting a researcher? - ANSWERS--
Exploratory research
_____ is collected by outside organizations such as federal and state
governments, trade associations, nonprofit organizations, marketing
research services, or academic researchers. - ANSWERS--External
secondary data
_____ are sources of internal secondary data. - ANSWERS--sales
invoices
Which of the following statements is true about consumer panels? -
ANSWERS--They provide accurate and specific reporting of socially
sensitive expenditures
