CMP v2 Newest 2025/2026 Complete
Questions And Correct Answers
(Verified Answers)|Brand New
Version Grade A+!
Budget Owner Correct Answer: a key stakeholder who has overall responsibility
for the income and expenditures related to the event. Will focus on the
organization's business objectives and be accountable for financial costs and
liabilities.
Business Value Correct Answer: In management, ___ is an informal term that
includes all forms of value that determine the health and well-being of the firm
in the long run. Expands concept of value of the firm beyond economic value
(also known as economic profit, economic value added, and shareholder
value) to include other forms of value such as employee value, customer value,
supplier value, channel partner value, alliance partner value, managerial value,
and society value. Many of these forms of value are not measured in monetary
terms.
Contingency Planning Correct Answer: Adresses the ability of the event
professional to pull off the event as planned.
Event Attendees/Participants Correct Answer: Individuals registered for or
participating in an event. Includes delegates, exhibitors, media, speakers and
guests.
Event Owner Correct Answer: The person who has requested the event and is
responsible for defining the events overall objectives and measurable
outcomes.
,External Stakeholder Correct Answer: Includes attendees, sponsors, and the
community where the event is taking place
Internal Stakeholder Correct Answer: In organizations are typically business
owners, other departments, managers, employees and internal costumers or
consumers.
Key Performance Indicators (KPI) Correct Answer: A type of performance
measurement [1.] KPIs evaluate the success of an organization or of a particular
activity in which it engages. Often success is simply the repeated, periodic
achievement of some levels of operational goal and sometimes success is
defined in terms of making progress toward strategic goals.
SMART and SMARTER Objectives Correct Answer: A common methodology for
developing objectives focused on 5 criteria; specific, measurable, attainable,
relevant, time-based. In some organizations the ER is utilized standing for ethical
and recorded.
Stakeholder Approach Correct Answer: Taking into account the responsibility to
others and adopting a consultative demeanor, including stakeholders in the
event's decision making process.
Broadcast Producer Correct Answer: Oversees the broadcast and typically has
a background in live sports or live news broadcasts. Will work on the content for
the broadcast so the audience has a meaningful and engaging experience.
Design Thinking Correct Answer: A discipline that uses the designer's sensibility
and methods to match people's needs with what is technologically feasible and
what a viable business strategy can convert into customer value and market
opportunity.
,Event Design Correct Answer: A process that starts with the development of
event objectives that align with the overall objectives of the sponsoring
organization.
Program Flow Correct Answer: Outlines the timing of each element and helps
provide a realist time frame that identifies where the schedule may be too
crowded or where gaps appear in the program.
Speakers Bureau Correct Answer: Agent that represents hundreds of speakers.
They work for a fee that is usually included in the quote price. Can provide
suggestions based on your group's needs, objectives and demographics.
Virtual Host Correct Answer: Engages a remote audience; the link between the
live and remote event
Branding Correct Answer: How that brand is perceived in the market.
Developing a good relationship with the target market is essential for brand
management. Tangible elements of brand management include the product
itself; look, price, the packaging, etc. The intangible elements are the
experience that the consumer has had with the brand, and also the relationship
that they have had with that brand.
Crowd Source Correct Answer: The process of obtaining needed services, ideas
, or content by soliciting contributions from a large group of people, and
especially from an online community, rather than from traditional employees or
suppliers.
Customer Relationship Management Correct Answer: An approach to
managing a company's interactions with current and future customers. It often
involves using technology to organize, automate, and synchronize sales,
marketing, customer service and technical support.
, Greenwashing Correct Answer: A form of spin in which green PR or green
marketing is deceptively used to promote the perception that an organization's
products, aims or policies are environmentally friendly. Evidence that an
organization is doing this often comes from pointing from pointing out the
spending differences; when significantly more money or time has been spent
advertising "being green" (that is, operating with consideration for the
environment) than is actually spent on environmentally sound practices.
Hospitality Event Correct Answer: Other events or attractions that fall outside of
the meeting's formal program and will be coordinated to entertain guests. Time
may be left open intentionally on the agenda so that suppliers, vendors and
sponsors can host guests.
Marketing Distribution Channel Correct Answer: Refers to how a business gets its
products to the customers. Also used when referring to the activities necessary
to transfer the ownership of goods from the point of production to the point of
consumption. The ways in which products are advertised.
Multi-tiered Promotion Correct Answer: Cross promotional activity whereby 2
organizations advertise to their shared target audience with discounts off both
organization events
Premium Gifts Correct Answer: A category of promotional product that is
frequently purchased for VIP participants, committee members or leadership.
They tend to be high-end products and are primarily categorized as executive
products
Promotional Products Correct Answer: Items such as a bag, calendar, cap,
clock, pen, etc. given away to current or prospective customer. These items
usually carry the name and address of the firm, as well as information on the
products and services, and serve as reminders. Also called advertising novelty or
advertising specialty.
Questions And Correct Answers
(Verified Answers)|Brand New
Version Grade A+!
Budget Owner Correct Answer: a key stakeholder who has overall responsibility
for the income and expenditures related to the event. Will focus on the
organization's business objectives and be accountable for financial costs and
liabilities.
Business Value Correct Answer: In management, ___ is an informal term that
includes all forms of value that determine the health and well-being of the firm
in the long run. Expands concept of value of the firm beyond economic value
(also known as economic profit, economic value added, and shareholder
value) to include other forms of value such as employee value, customer value,
supplier value, channel partner value, alliance partner value, managerial value,
and society value. Many of these forms of value are not measured in monetary
terms.
Contingency Planning Correct Answer: Adresses the ability of the event
professional to pull off the event as planned.
Event Attendees/Participants Correct Answer: Individuals registered for or
participating in an event. Includes delegates, exhibitors, media, speakers and
guests.
Event Owner Correct Answer: The person who has requested the event and is
responsible for defining the events overall objectives and measurable
outcomes.
,External Stakeholder Correct Answer: Includes attendees, sponsors, and the
community where the event is taking place
Internal Stakeholder Correct Answer: In organizations are typically business
owners, other departments, managers, employees and internal costumers or
consumers.
Key Performance Indicators (KPI) Correct Answer: A type of performance
measurement [1.] KPIs evaluate the success of an organization or of a particular
activity in which it engages. Often success is simply the repeated, periodic
achievement of some levels of operational goal and sometimes success is
defined in terms of making progress toward strategic goals.
SMART and SMARTER Objectives Correct Answer: A common methodology for
developing objectives focused on 5 criteria; specific, measurable, attainable,
relevant, time-based. In some organizations the ER is utilized standing for ethical
and recorded.
Stakeholder Approach Correct Answer: Taking into account the responsibility to
others and adopting a consultative demeanor, including stakeholders in the
event's decision making process.
Broadcast Producer Correct Answer: Oversees the broadcast and typically has
a background in live sports or live news broadcasts. Will work on the content for
the broadcast so the audience has a meaningful and engaging experience.
Design Thinking Correct Answer: A discipline that uses the designer's sensibility
and methods to match people's needs with what is technologically feasible and
what a viable business strategy can convert into customer value and market
opportunity.
,Event Design Correct Answer: A process that starts with the development of
event objectives that align with the overall objectives of the sponsoring
organization.
Program Flow Correct Answer: Outlines the timing of each element and helps
provide a realist time frame that identifies where the schedule may be too
crowded or where gaps appear in the program.
Speakers Bureau Correct Answer: Agent that represents hundreds of speakers.
They work for a fee that is usually included in the quote price. Can provide
suggestions based on your group's needs, objectives and demographics.
Virtual Host Correct Answer: Engages a remote audience; the link between the
live and remote event
Branding Correct Answer: How that brand is perceived in the market.
Developing a good relationship with the target market is essential for brand
management. Tangible elements of brand management include the product
itself; look, price, the packaging, etc. The intangible elements are the
experience that the consumer has had with the brand, and also the relationship
that they have had with that brand.
Crowd Source Correct Answer: The process of obtaining needed services, ideas
, or content by soliciting contributions from a large group of people, and
especially from an online community, rather than from traditional employees or
suppliers.
Customer Relationship Management Correct Answer: An approach to
managing a company's interactions with current and future customers. It often
involves using technology to organize, automate, and synchronize sales,
marketing, customer service and technical support.
, Greenwashing Correct Answer: A form of spin in which green PR or green
marketing is deceptively used to promote the perception that an organization's
products, aims or policies are environmentally friendly. Evidence that an
organization is doing this often comes from pointing from pointing out the
spending differences; when significantly more money or time has been spent
advertising "being green" (that is, operating with consideration for the
environment) than is actually spent on environmentally sound practices.
Hospitality Event Correct Answer: Other events or attractions that fall outside of
the meeting's formal program and will be coordinated to entertain guests. Time
may be left open intentionally on the agenda so that suppliers, vendors and
sponsors can host guests.
Marketing Distribution Channel Correct Answer: Refers to how a business gets its
products to the customers. Also used when referring to the activities necessary
to transfer the ownership of goods from the point of production to the point of
consumption. The ways in which products are advertised.
Multi-tiered Promotion Correct Answer: Cross promotional activity whereby 2
organizations advertise to their shared target audience with discounts off both
organization events
Premium Gifts Correct Answer: A category of promotional product that is
frequently purchased for VIP participants, committee members or leadership.
They tend to be high-end products and are primarily categorized as executive
products
Promotional Products Correct Answer: Items such as a bag, calendar, cap,
clock, pen, etc. given away to current or prospective customer. These items
usually carry the name and address of the firm, as well as information on the
products and services, and serve as reminders. Also called advertising novelty or
advertising specialty.
