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Essay consumer psychology

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covid-19 and epicurus' philosophy

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Uploaded on
January 17, 2021
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3
Written in
2020/2021
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Essay
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A

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ASSIGNMENT 6



1.The article and consumer consumption

As the world gets more progressive day by day, consumerism also increases.

Consumerism is the idea that people buy excessive goods which - although is good for the

market - has devastating effects on the planet as it promotes waste.

Epicurus’ philosophy is something quite opposite to consumerism. Epicurus believes

excessive materialism doesn't bring true happiness in people’s lives. Happiness can be found in

simple things like friendship and freedom. He believes someone who has a huge amount of

money but doesn't have a true friend or has no freedom cannot truly be happy and as a result all

his wealth and fame is of no use. On the other hand, someone who has limited money can live a

happy content life because he has good company and freedom.(de Botton pg 58-59)

Epicurus’ philosophy is exactly what is needed in today’s society because consumerism

causes climate change, child labour and other serious issues. If people realise what brings true

happiness then they will invest less on materialistic things and the world would be a better and

happier place. Epicurus emphasized “ the possession of the greatest riches does not resolve the

agitation of the soul nor give birth to remarkable joy”(de Botton, pg-64) which is true because

even millionaires suffer from depression.

2. Significance of the reading with the pandemic.

The Covid-19 pandemic has changed the world completely. Apart from the fear of getting

infected by the virus, most of the people are worried about losing their jobs and not being able to

support themselves and their family.
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