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Terms in this set (448)
1) Critiquing and rating the overall success of an event.
Evaluation 2) Developing an event profile from accurate event
statistics.
Formalized statement of outcomes to be anticipated
Objective
as a result of the educational process.
Hiring an outside firm or individual to perform the task
Outsourcing instead of using in-house staff; to subcontract a task
or responsibility to a third party.
ROI. Net Profit divided by Net Worth. A financial ratio
indicating the degree of profitability. To calculate, use
Return on investment
event revenues minus program expenses divided by
program expenses, multiplied by 100 to get the ROI %.
All individuals who are invested in a project or event
Stakeholder such as the sponsors, attendees, vendors, media and
others.
Long range plan of action for a company or
Strategic plan
organization.
, A group of voluntary committee members with vested
Educational programming interests in program content who are commonly used
committee to establish direction for educational programs
offered at association meetings.
Method of doing research using a small group led by
Focus group
a facilitator.
1) Free-standing pavilion or light structure, often
inside a facility, where printed or electronic
Kiosk
information is available. 2) A small enclosure for ticket
sales, information, etc.
Structure of event program elements to achieve
Program design
specific goals and objectives.
1) A research method based upon selecting a portion
of a population for study. 2) Paperwork and fees paid
Sampling
to a building by exhibitors for the right to serve food
product.
Solicitation of opinions regarding services;
Survey
questionnaire.
4 or 5 participants query the main speaker from the
Audience reaction team stage with questions from the audience and follow up
questions.
Method to increase audience participation by dividing
all participants in discussion groups each of which
Buzz session
reports the group's findings and opinions during a
following plenary session.
CSP. Accredited designation offered by the National
Certified Speaking Speakers Association. This designation is earned for
Professional (CSP) extensive, documented speaking experience and
client satisfaction.