Marketing Summary of Additional Mandatory Articles for Weeks 4-6 - $6.52   Add to cart

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Marketing Summary of Additional Mandatory Articles for Weeks 4-6

Markering notes of additional mandatory articles and video. - Webinar on MUD Jeans ‘Circular Fashion Business’ - Bert van Son - The Future of Marketing – Roland T. Rust - How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework – Katherine White , Rishad Habib, and David J. Hardisty Includes all the mandatory additional resources covered in weeks 4-6 of the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

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