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Description: WGU D099 Sales Management OA (2025 update)
includes 70 verified questions and correct answers covering
sales strategies, marketing plans, and customer relationship
management. An essential guide for passing the objective
assessment on first attempt.
Keywords: WGU D099 Sales Management Objective
Assessment Marketing Strategy Customer Relationship
Management Verified Answers
1. What is the primary goal of Sales Management?
A) To manage the company's advertising budget
B) To achieve the organization's sales objectives through the planning, directing,
and controlling of the sales force
C) To handle all customer service inquiries
D) To design the company's marketing materials
2. A formal, written document outlining the organization's strategy for selling
its products or services is known as a:
A) Marketing Mix
B) Sales Plan
C) Business Portfolio
D) Value Proposition
3. Which of the following is a key component of a Sales Plan?
A) Defining target market segments
,B) Setting the company's stock price
C) Designing the product packaging
D) Writing press releases
4. The process of dividing a broad market into smaller, more manageable
groups of buyers with similar needs is called:
A) Market Segmentation
B) Product Differentiation
C) Mass Marketing
D) Value Engineering
5. Which sales structure is organized based on geographic territories?
A) Product Structure
B) Market Structure
C) Geographic Structure
D) Complex Structure
6. What is the main advantage of a product-based sales structure?
A) It minimizes travel time and expenses.
B) It allows salespeople to develop deep expertise in a specific product line.
C) It is the simplest and least expensive structure.
D) It ensures all customers are contacted by multiple salespeople.
7. Customer Relationship Management (CRM) systems are primarily used to:
A) Automate payroll for the sales team
B) Track customer interactions and data to improve relationships
C) Design new products
D) Manage the company's social media accounts
8. The process of estimating future sales over a specific period is called:
A) Sales Analysis
B) Sales Forecasting
C) Market Sizing
D) Quota Setting
9. A specific, measurable goal assigned to a salesperson or sales team is a:
A) Forecast
, B) Budget
C) Quota
D) Commission
10. Which compensation plan pays a fixed amount for each unit sold?
A) Straight Salary
B) Straight Commission
C) Salary Plus Bonus
D) Draw Against Commission
11. What is a major disadvantage of a straight salary compensation plan?
A) It is too complex to administer.
B) It provides little direct financial incentive to increase sales effort.
C) It is the most expensive plan for the company.
D) It leads to high turnover.
12. The "80/20 Rule" in sales suggests that:
A) 80% of complaints come from 20% of customers.
B) 80% of sales come from 20% of customers.
C) 80% of a salesperson's time is spent on administrative tasks.
D) 80% of products are sold in the first 20% of the product lifecycle.
13. Which stage of the personal selling process involves identifying and
qualifying potential customers?
A) Approach
B) Prospecting
C) Presentation
D) Closing
14. The sales approach that focuses on solving the customer's problems and
helping them achieve their goals is known as:
A) Consultative Selling
B) Transactional Selling
C) Hard Selling
D) Script-Based Selling