MNB3701 Assignment
3 (COMPLETE
ANSWERS) Semester 2
2025 - DUE 27 October
2025
[School]
[Course title]
, Exam (elaborations)
MNB3701 Assignment 3 (COMPLETE ANSWERS) Semester 2 2025 - DUE 27 October 2025
Institution
University Of South Africa (Unisa)
Course
Global Business Management IA (MNB3701)
MNB3701 Assignment 3 (COMPLETE ANSWERS) Semester 2 2025 - DUE 27 October 2025;
100% TRUSTED Complete, trusted solutions and explanations.
Assessment 3 Module code: MNB3701 Module name: Principles of Global Business
Management Student name: Student number: Date of Submission: Please note that
handwritten/scanned documents will be awarded a zero mark. Turnitin is enabled for this
assessment. Please accept the EULA to activate Turnitin. If you do not accept the EULA, you
will be awarded a zero mark. NO EXTENSIONS will be granted on the submission of this
assessment, and emailed submissions WILL NOT BE MARKED. THE SUBMISSION TAB
FOR THIS ASSESSMENT OPENS ON 20 OCTOBER 2025 at 11:00 AND CLOSES ON 27
OCTOBER 2025 at 23:00 2 Read through the case study below entitled
“Bajaj Auto (a) – catering to the African market” and answer the questions that follow. Bajaj
Auto – catering to the African market “The World’s Favourite Indian” – tagline for Bajaj Auto
(BA), India’s largest two-wheeler exporter. With ongoing exports to around 75 countries, BA’s
position looked quite promising, despite the adverse effects of COVID-19 worldwide. In
December 2020, the firm had sold 348,173 units of two-wheelers and three-wheelers, of which
221,603 units (around 63%) were exported. Besides being present in other regions of the world,
BA’s foray into the African market, with its entry-level Boxer motorcycle, has been very
successful. The firm was growing from strength to strength in this market. Known for their
lightweight design, ruggedness, good build quality, versatility, and durability, BA motorcycles
have been successfully plying the roads of many countries in Africa, such as Kenya, Namibia,
and Nigeria. Besides motorcycles, BA also sold three-wheeler rickshaws and small commercial
vehicles in African countries. It had also unveiled a compact quadricycle aimed at intra-city
transportation in South Africa. The African market was one of the fastest-growing consumer
markets globally. Many African countries presented lucrative opportunities for BA. While being
, confident of the continued success of BA’s brand positioning and value proposition in the African
market, Rakesh Sharma, the Executive Director of BA, was also aware of the multiple challenges
that the firm faced in these markets. From the onslaught of competition from fellow Indian
manufacturers, such as TVS and Hero MotoCorp, to a continuous threat from Chinese and
Japanese firms. International supply chain and logistical issues, and economic and legal
challenges were a reality in various African countries. These were a few of the obstacles that
Sharma faced in the African market. In addition to these critical dimensions, Sharma had to keep
a constant eye on the pulse of African consumers. Any misreading of their preferences could lead
to detrimental effects. Would Sharma be able to rightly assess the multitude of challenges that
BA was facing in the African Market to continue its successful journey?
Summary of the Case
Bajaj Auto (BA), India’s largest two-wheeler exporter, operates under the tagline “The World’s
Favourite Indian.” Despite the challenges posed by COVID-19, the company maintained strong
export performance — in December 2020 alone, it sold 348,173 units, with 63% (221,603) of
them exported.
One of Bajaj Auto’s most successful ventures has been its expansion into the African market,
especially with its entry-level Boxer motorcycle. The Boxer became popular for its ruggedness,
durability, versatility, and affordability, making it ideal for the rough road conditions and
economic realities of many African countries such as Kenya, Namibia, and Nigeria.
Beyond motorcycles, Bajaj Auto also sells three-wheelers and small commercial vehicles, and
even introduced a compact quadricycle for urban transportation in South Africa.
However, Executive Director Rakesh Sharma faces several challenges in maintaining and
expanding this success:
Intense competition from other Indian companies (Hero MotoCorp, TVS) and Chinese
and Japanese brands.
Supply chain and logistical constraints.
Economic and legal barriers across different African nations.
The need to continuously understand and adapt to African consumers’ preferences to
avoid missteps.
The key question is whether Sharma can accurately assess and respond to these challenges to
sustain BA’s strong market position in Africa.
Possible Questions and Answers
3 (COMPLETE
ANSWERS) Semester 2
2025 - DUE 27 October
2025
[School]
[Course title]
, Exam (elaborations)
MNB3701 Assignment 3 (COMPLETE ANSWERS) Semester 2 2025 - DUE 27 October 2025
Institution
University Of South Africa (Unisa)
Course
Global Business Management IA (MNB3701)
MNB3701 Assignment 3 (COMPLETE ANSWERS) Semester 2 2025 - DUE 27 October 2025;
100% TRUSTED Complete, trusted solutions and explanations.
Assessment 3 Module code: MNB3701 Module name: Principles of Global Business
Management Student name: Student number: Date of Submission: Please note that
handwritten/scanned documents will be awarded a zero mark. Turnitin is enabled for this
assessment. Please accept the EULA to activate Turnitin. If you do not accept the EULA, you
will be awarded a zero mark. NO EXTENSIONS will be granted on the submission of this
assessment, and emailed submissions WILL NOT BE MARKED. THE SUBMISSION TAB
FOR THIS ASSESSMENT OPENS ON 20 OCTOBER 2025 at 11:00 AND CLOSES ON 27
OCTOBER 2025 at 23:00 2 Read through the case study below entitled
“Bajaj Auto (a) – catering to the African market” and answer the questions that follow. Bajaj
Auto – catering to the African market “The World’s Favourite Indian” – tagline for Bajaj Auto
(BA), India’s largest two-wheeler exporter. With ongoing exports to around 75 countries, BA’s
position looked quite promising, despite the adverse effects of COVID-19 worldwide. In
December 2020, the firm had sold 348,173 units of two-wheelers and three-wheelers, of which
221,603 units (around 63%) were exported. Besides being present in other regions of the world,
BA’s foray into the African market, with its entry-level Boxer motorcycle, has been very
successful. The firm was growing from strength to strength in this market. Known for their
lightweight design, ruggedness, good build quality, versatility, and durability, BA motorcycles
have been successfully plying the roads of many countries in Africa, such as Kenya, Namibia,
and Nigeria. Besides motorcycles, BA also sold three-wheeler rickshaws and small commercial
vehicles in African countries. It had also unveiled a compact quadricycle aimed at intra-city
transportation in South Africa. The African market was one of the fastest-growing consumer
markets globally. Many African countries presented lucrative opportunities for BA. While being
, confident of the continued success of BA’s brand positioning and value proposition in the African
market, Rakesh Sharma, the Executive Director of BA, was also aware of the multiple challenges
that the firm faced in these markets. From the onslaught of competition from fellow Indian
manufacturers, such as TVS and Hero MotoCorp, to a continuous threat from Chinese and
Japanese firms. International supply chain and logistical issues, and economic and legal
challenges were a reality in various African countries. These were a few of the obstacles that
Sharma faced in the African market. In addition to these critical dimensions, Sharma had to keep
a constant eye on the pulse of African consumers. Any misreading of their preferences could lead
to detrimental effects. Would Sharma be able to rightly assess the multitude of challenges that
BA was facing in the African Market to continue its successful journey?
Summary of the Case
Bajaj Auto (BA), India’s largest two-wheeler exporter, operates under the tagline “The World’s
Favourite Indian.” Despite the challenges posed by COVID-19, the company maintained strong
export performance — in December 2020 alone, it sold 348,173 units, with 63% (221,603) of
them exported.
One of Bajaj Auto’s most successful ventures has been its expansion into the African market,
especially with its entry-level Boxer motorcycle. The Boxer became popular for its ruggedness,
durability, versatility, and affordability, making it ideal for the rough road conditions and
economic realities of many African countries such as Kenya, Namibia, and Nigeria.
Beyond motorcycles, Bajaj Auto also sells three-wheelers and small commercial vehicles, and
even introduced a compact quadricycle for urban transportation in South Africa.
However, Executive Director Rakesh Sharma faces several challenges in maintaining and
expanding this success:
Intense competition from other Indian companies (Hero MotoCorp, TVS) and Chinese
and Japanese brands.
Supply chain and logistical constraints.
Economic and legal barriers across different African nations.
The need to continuously understand and adapt to African consumers’ preferences to
avoid missteps.
The key question is whether Sharma can accurately assess and respond to these challenges to
sustain BA’s strong market position in Africa.
Possible Questions and Answers
