COMPLETE QUESTIONS AND DETAILED
SOLUTIONS ALREADY GRADED A+ 100%
GUARANTEED TO PASS
◉Product
Price
Promotion
Place . Answer: What are the 4 Kotler's Market Strategies?
◉Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers . Answer: What are Porter's 5 forces?
◉Conceive
Plan
Develop
Qualify
Launch
,Deliver
Retire . Answer: What are the 7 phases of PLC?
◉Conceive
Plan
Develop
Qualify . Answer: What are the steps of NPD? (Phases)
◉Market Penetration . Answer: What is the strategy for existing
market/existing product? (Ansoff's Growth Matrix)
◉Product Development . Answer: What is the strategy for existing
market/new product? (Ansoff's Growth Matrix)
◉Market Development . Answer: What is the strategy for NEW
market/existing product? (Ansoff's Growth Matrix)
◉Diversification . Answer: What is the strategy for new market/new
product? (Ansoff's Growth Matrix)
◉Introduction . Answer: Market Objective: Gain awareness
Competition: None
Product: One
, Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
◉Growth . Answer: Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
◉Maturity . Answer: Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
◉Decline . Answer: Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable