AIPMM CPM CERTIFICATION EXAM
QUESTIONS AND CORRECT VERIFIED
ANSWERS GRADED A+ 2026
◉Key concepts for role of a product manager . Answer: 1) strategy,
roadmap, feature definition for a product. 2) bridge between marketing,
sales, design, support/implementation, legal, and finance
◉Responsibilities of a product manager include . Answer: 1) business
cases and portfolio management 2) competitive analysis and pricing
strategies 3) collaboration with development teams to manage product
releases 4) Executing programs 5) Launch new products 6)
Understanding user needs 7) forecasting 8) whole product 9) end of life
10) pricing, promotion, place
◉Other key takeaways for role of product manager . Answer: 1)
balancing urgent tasks with strategic responsibilities (customer problems
and research vs firefighting) 2) Clarity in org between product manager
vs product owner vs project manager is crucial 3) Strong communication
and relationships with stakeholders is crucial 4) Advocate for role clarity
◉What are stakeholders? . Answer: individuals or groups with a vested
interest in the product's success, or who are in some way effected by the
product whether positively or negatively.
,◉What is involved in stakeholder engagement . Answer: 1) Identifying
internal vs external stakeholders
◉What are specific examples of product manager responsibilities? .
Answer:
◉What differentiates product managers vs product owners . Answer:
Manager tasks: forecasting, end of life, competitive analysis,
segmentation, business case realization, portfolio management,
price/promotion/place, whole product. Owner tasks: backlog refinement,
define/prioritize outputs, release tracking, write requirements/user
stories, close collaboration with dev teams.
◉What tasks are shared between product managers and owners? .
Answer: Vision/roadmapping, release planning, personas, needs and
feature definition, customer advocation during development, defect
management, positioning
◉Who are examples of external stakeholders . Answer: customers,
channel partners, suppliers, integrators, regulators
◉Who are examples of internal stakeholders . Answer: marketing, sales,
development, executives, finance, legal, QA, support, implementation.
,◉What does the whole product consist of? . Answer: Core, augmented,
actual product
◉What are the stages of the product life cycle? . Answer: Introduction,
Growth, Maturity, Decline
◉Is the product life cycle linear? . Answer: No, and products move
through the cycle stages at different speeds.
◉Introduction stage of product life cycle . Answer: Marketing
Objective: Gain Awareness
Competition: None
Product: One
Price: Skimming or penetration
Promotion: Inform, educate
Place (distribution): Limited
◉growth stage of product life cycle . Answer: Marketing Objective:
Stress differentiation
Competition: Growing
Product: More versions
Price: Gain share, deal
Promotion: Stress competitive differences
, Place (distribution): More outlets
◉Maturity stage of product life cycle . Answer: Marketing Objective:
Maintain brand loyalty
Competition: Many
Product: Full product line
Price: Defend share, profit
Promotion: Reminder oriented
Place (distribution): Maximum outlets
◉Decline stage of product life cycle . Answer: Product line extension:
Add-ons and new products can sometimes be the exception for the
decline of sales during decline phase
Marketing Objective: Harvest and deletion
Competition: Reduced
Product: Best sellers
Price: Stay profitable
Promotion: Minimal promotion
Place (distribution): Fewer outlets
◉What are some key notes about the product side product blueprint? .
Answer: These product phases can be applied at any stage of the life
cycle. They describe the main phases of how product work is done, and
QUESTIONS AND CORRECT VERIFIED
ANSWERS GRADED A+ 2026
◉Key concepts for role of a product manager . Answer: 1) strategy,
roadmap, feature definition for a product. 2) bridge between marketing,
sales, design, support/implementation, legal, and finance
◉Responsibilities of a product manager include . Answer: 1) business
cases and portfolio management 2) competitive analysis and pricing
strategies 3) collaboration with development teams to manage product
releases 4) Executing programs 5) Launch new products 6)
Understanding user needs 7) forecasting 8) whole product 9) end of life
10) pricing, promotion, place
◉Other key takeaways for role of product manager . Answer: 1)
balancing urgent tasks with strategic responsibilities (customer problems
and research vs firefighting) 2) Clarity in org between product manager
vs product owner vs project manager is crucial 3) Strong communication
and relationships with stakeholders is crucial 4) Advocate for role clarity
◉What are stakeholders? . Answer: individuals or groups with a vested
interest in the product's success, or who are in some way effected by the
product whether positively or negatively.
,◉What is involved in stakeholder engagement . Answer: 1) Identifying
internal vs external stakeholders
◉What are specific examples of product manager responsibilities? .
Answer:
◉What differentiates product managers vs product owners . Answer:
Manager tasks: forecasting, end of life, competitive analysis,
segmentation, business case realization, portfolio management,
price/promotion/place, whole product. Owner tasks: backlog refinement,
define/prioritize outputs, release tracking, write requirements/user
stories, close collaboration with dev teams.
◉What tasks are shared between product managers and owners? .
Answer: Vision/roadmapping, release planning, personas, needs and
feature definition, customer advocation during development, defect
management, positioning
◉Who are examples of external stakeholders . Answer: customers,
channel partners, suppliers, integrators, regulators
◉Who are examples of internal stakeholders . Answer: marketing, sales,
development, executives, finance, legal, QA, support, implementation.
,◉What does the whole product consist of? . Answer: Core, augmented,
actual product
◉What are the stages of the product life cycle? . Answer: Introduction,
Growth, Maturity, Decline
◉Is the product life cycle linear? . Answer: No, and products move
through the cycle stages at different speeds.
◉Introduction stage of product life cycle . Answer: Marketing
Objective: Gain Awareness
Competition: None
Product: One
Price: Skimming or penetration
Promotion: Inform, educate
Place (distribution): Limited
◉growth stage of product life cycle . Answer: Marketing Objective:
Stress differentiation
Competition: Growing
Product: More versions
Price: Gain share, deal
Promotion: Stress competitive differences
, Place (distribution): More outlets
◉Maturity stage of product life cycle . Answer: Marketing Objective:
Maintain brand loyalty
Competition: Many
Product: Full product line
Price: Defend share, profit
Promotion: Reminder oriented
Place (distribution): Maximum outlets
◉Decline stage of product life cycle . Answer: Product line extension:
Add-ons and new products can sometimes be the exception for the
decline of sales during decline phase
Marketing Objective: Harvest and deletion
Competition: Reduced
Product: Best sellers
Price: Stay profitable
Promotion: Minimal promotion
Place (distribution): Fewer outlets
◉What are some key notes about the product side product blueprint? .
Answer: These product phases can be applied at any stage of the life
cycle. They describe the main phases of how product work is done, and
