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SMPS CPSM EXAM NEWEST 2025/2026 NEWEST ACTUAL
EXAM WITH COMPLETE QUESTIONS AND VERIFIED
ANSWERS |ALREADY GRADED A+|
What are the two major parameters for screening and classifying
projects?
a. high profile and capacity to do the job
b. Trustworthiness and quantity of work
c. Volume of work and compatability with your firm
d. financial history and Duns rating - ANSWER-Volume of work
and compatibility with your form
Before committing substantual company resources to respond to
an RFP, a marketing professional must first understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed project
c. the client profile
d. whether the proposed project is a desirable one for the firm -
ANSWER-whether the proposed project is a desirable one for the
firm
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Which of the following factors is most important in a go/no go
decision?
a. Is the firm's professional staff available to do the work if the
project is won?
b. Is the project consistent with the marketing plan?
c. How much will the proposal preparation cost in time and
expense?
d. Does the firm's marketing staff have the time to prepare the
proposal to meet the deadline? - ANSWER-Is the project
consistent with the marketing plan
The marketing professional's firm has recently learned than an
RFP is due within a very short time period. The team's first
reaction is to:
a. gather information on the client and the project
b. begin analyzing a similar experience
c. develop a theme for the proposal
d. Build a list of questions for the debriefing - ANSWER-gather
information on the client and the project
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Debriefing after a loss should be seen as an opportunity to:
a. impress the client for the next job
b. ask the client to reconsider your firm for the project
c. demonstrate your interest to the client
d. find out what the interviewing team did wrong - ANSWER-
demonstrate your interest to the client
The primary purpose of an SOQ:
a. showcase the firm's project team
b. show an understanding of the client's needs
c. highlight firm's achievements
d. demonstrate a firm's ability to meet client's needs - ANSWER-
demonstrate a firm's ability to meet client's needs
The primary purpose of a publicity plan is:
a. outperform the competition
b. identify the most beneficial ways to promote the form
c. establish regular contact with the media
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d. sell the company's service - ANSWER-Identify the most
beneficial ways to promote the firm
The advantage of press coverage as a component of a
communications program is that it:
a. generates recognition of principals and staff
b. generates interest from clients and prospects
c. provides a third party endorsement
d. reduces the need for advertising - ANSWER-Provides a third
party endorsement
Which of the following statements is a common misperception
about the value of publicity?
a. A firm can only garner publicity by regularly issuing press
releases on new projects
b. When a form receives publicity, that in itself will bring in new
business
c. Publicity cannot be developed by in house staff
SMPS CPSM EXAM NEWEST 2025/2026 NEWEST ACTUAL
EXAM WITH COMPLETE QUESTIONS AND VERIFIED
ANSWERS |ALREADY GRADED A+|
What are the two major parameters for screening and classifying
projects?
a. high profile and capacity to do the job
b. Trustworthiness and quantity of work
c. Volume of work and compatability with your firm
d. financial history and Duns rating - ANSWER-Volume of work
and compatibility with your form
Before committing substantual company resources to respond to
an RFP, a marketing professional must first understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed project
c. the client profile
d. whether the proposed project is a desirable one for the firm -
ANSWER-whether the proposed project is a desirable one for the
firm
, Page |2
Which of the following factors is most important in a go/no go
decision?
a. Is the firm's professional staff available to do the work if the
project is won?
b. Is the project consistent with the marketing plan?
c. How much will the proposal preparation cost in time and
expense?
d. Does the firm's marketing staff have the time to prepare the
proposal to meet the deadline? - ANSWER-Is the project
consistent with the marketing plan
The marketing professional's firm has recently learned than an
RFP is due within a very short time period. The team's first
reaction is to:
a. gather information on the client and the project
b. begin analyzing a similar experience
c. develop a theme for the proposal
d. Build a list of questions for the debriefing - ANSWER-gather
information on the client and the project
, Page |3
Debriefing after a loss should be seen as an opportunity to:
a. impress the client for the next job
b. ask the client to reconsider your firm for the project
c. demonstrate your interest to the client
d. find out what the interviewing team did wrong - ANSWER-
demonstrate your interest to the client
The primary purpose of an SOQ:
a. showcase the firm's project team
b. show an understanding of the client's needs
c. highlight firm's achievements
d. demonstrate a firm's ability to meet client's needs - ANSWER-
demonstrate a firm's ability to meet client's needs
The primary purpose of a publicity plan is:
a. outperform the competition
b. identify the most beneficial ways to promote the form
c. establish regular contact with the media
, Page |4
d. sell the company's service - ANSWER-Identify the most
beneficial ways to promote the firm
The advantage of press coverage as a component of a
communications program is that it:
a. generates recognition of principals and staff
b. generates interest from clients and prospects
c. provides a third party endorsement
d. reduces the need for advertising - ANSWER-Provides a third
party endorsement
Which of the following statements is a common misperception
about the value of publicity?
a. A firm can only garner publicity by regularly issuing press
releases on new projects
b. When a form receives publicity, that in itself will bring in new
business
c. Publicity cannot be developed by in house staff
