, 400+ Essential Digital Marketing Tips for Your Business
SEO | PPC | Social Media | Content | Analytics | Branding | Email
Copyright © 2015 by Mike Ncube
Cover and internal design © Mike Ncube
All rights reserved. No part of this book may be reproduced in any form or by any
electronic or mechanical means including information storage and retrieval systems –
except in the case of brief quotations in articles or reviews – without the permission in
writing from its publisher, Mike Ncube.
All brand names and product names used in this book are trademarks, registered
trademarks, or trade names of their respective holders. I am not associated with any
product or vendor in this book.
Website: http://www.mikencube.co.uk
Twitter: https://twitter.com/mikencube
YouTube: https://www.youtube.com/c/MikeNcubeMarketer
, Table of Contents
Introduction
Search Engine Optimisation
Pay Per Click Advertising
Social Media Marketing
Website Content Strategy
Google Analytics
Online Branding
Email Marketing
Digital Marketing Strategy
Resources
About the author
, Introduction
In ‘Digital Marketing Tips,’ you get all the top tips and techniques to help you create,
manage, implement and monitor your digital marketing campaigns effectively. Whether
you are an online retailer, local service business, e-commerce site or personal brand
looking for online exposure and more sales, you’ve got it all here.
Digital marketing strategies include all the online activities that you do to meet your
customers’ needs and achieve your marketing objectives. Customers should be at the
centre of everything you do as a business, and you ought to begin by researching your
target markets and then developing the tactics that will help you achieve your goals.
So that means, you should create customer segments and then choose the most viable ones
for your business, and target them with your products, services or offers. It’s important
that you choose the right customer segments because few businesses can meet all the
needs of all customers in the market – due to resource constraints.
My hope is that you find these digital marketing tips helpful for your business whether
you are completely new to digital marketing or have many years of creating and managing
online campaigns.
Mike Ncube
Digital Marketer
SEO | PPC | Social Media | Content | Analytics | Branding | Email
Copyright © 2015 by Mike Ncube
Cover and internal design © Mike Ncube
All rights reserved. No part of this book may be reproduced in any form or by any
electronic or mechanical means including information storage and retrieval systems –
except in the case of brief quotations in articles or reviews – without the permission in
writing from its publisher, Mike Ncube.
All brand names and product names used in this book are trademarks, registered
trademarks, or trade names of their respective holders. I am not associated with any
product or vendor in this book.
Website: http://www.mikencube.co.uk
Twitter: https://twitter.com/mikencube
YouTube: https://www.youtube.com/c/MikeNcubeMarketer
, Table of Contents
Introduction
Search Engine Optimisation
Pay Per Click Advertising
Social Media Marketing
Website Content Strategy
Google Analytics
Online Branding
Email Marketing
Digital Marketing Strategy
Resources
About the author
, Introduction
In ‘Digital Marketing Tips,’ you get all the top tips and techniques to help you create,
manage, implement and monitor your digital marketing campaigns effectively. Whether
you are an online retailer, local service business, e-commerce site or personal brand
looking for online exposure and more sales, you’ve got it all here.
Digital marketing strategies include all the online activities that you do to meet your
customers’ needs and achieve your marketing objectives. Customers should be at the
centre of everything you do as a business, and you ought to begin by researching your
target markets and then developing the tactics that will help you achieve your goals.
So that means, you should create customer segments and then choose the most viable ones
for your business, and target them with your products, services or offers. It’s important
that you choose the right customer segments because few businesses can meet all the
needs of all customers in the market – due to resource constraints.
My hope is that you find these digital marketing tips helpful for your business whether
you are completely new to digital marketing or have many years of creating and managing
online campaigns.
Mike Ncube
Digital Marketer
