Principles of Marketing Final Review Ivy Software
Study online at https://quizlet.com/_i2bt00
1. A Societal Marketing Orientation is:: a philosophy that many companies claim, but few actually
practice
2. When Arm and Hammer began to promote keeping a box of baking soda in
the refrigerator to reduce odors, it was pursuing a ______________ strategy.: Market
Penetration
3. The Framework for Marketing Planning depicts concepts that are static in
nature.: FALSE
4. When Apple created the iPhone it was pursuing a ___________ strategy.: Diversi-
fication
5. Many companies are developing "green" technologies and systems with the
goal of reducing negative impact on the environment. When a company pur-
sues such a strategy with good intentions, that company can be said to be:: a.
trying to practice a Social Market Orientation
b. attempting to build a sustainable competitive advantage
c. acting in a socially responsible manner
d. all of the above <--------
6. When a company decides to reduce product prices due to a deep recession,
it is reacting to:: economic forces in the external environment
7. Four important parts of the marketing process include: product, distribution,
promotion and price.: TRUE
8. Marketing is the business function that focuses on maximizing an organiza-
tion's ability to generate revenue.: TRUE
9. When Procter and Gamble introduces another new and improved version of
Tide, it is pursuing a ______________ strategy.: Product Development
10. Revenue - Expenses = Profit: True
11. The biggest difference between the business and consumer decision
processes is:: only businesses work from a formal preferred supplier list
12. The Marketing Research Process is the mechanism used by companies to
gather information about customers and their buying habits.: TRUE
13. In this stage of the Consumer Decision Process, the buyer may decide not to
purchase the product and stop the decision process or go back to a previous
stage:: purchase decision
1/5
, Principles of Marketing Final Review Ivy Software
Study online at https://quizlet.com/_i2bt00
14. Joshua received a sizeable check from his grandparents as a graduation
gift. He decided to spend the money on an international trip during the break
he had following graduation and before he started his new job on August
1st. Joshua consulted several travel books, discussed the trip with friends and
family members, and reviewed information on the web about travel packages
before settling on a trip to Europe, China or Australia. The three locations
Joshua is evaluating are known as:: a consideration set
15. The group of products that come to mind as possible purchase choices in the
Evaluation of Alternatives stage of the Consumer Decision Process is called:: a
consideration set
16. Evelyn has worked for Preferred Paper Products, Inc. for 20 years and is
the personal assistant to the company's president. In this role, Evelyn screens
phone calls, e-mail and mail and decides what contact information the pres-
ident will see. She knows the president's priorities very well and he is happy
to have her in this role. According to the Buying Center concept, Evelyn is
a(n):: Gatekeeper
17. Customers who are the end users of products are referred to as business
buyers.: FALSE
18. An organization must be competitive to survive.: TRUE
19. Joshua received a sizeable check from his grandparents as a graduation gift.
He decided to spend the money on an international trip during the break he
had following graduation and before he started his new job on August 1st.
Joshua had never before traveled abroad and, therefore, consulted several
travel books, discussed the trip with friends and family members, and reviewed
information on the web about travel packages to compare locations, prices
and amenities. He finally settled on a three week European tour. To Joshua, the
choice of trips was this type of purchase decision:: extended problem solving
20. Not all customers are created equal.: TRUE
21. For both consumers and business buyers, the selection of a segmentation
base should be determined by characteristics that are important in the buying
decision and help to distinguish different buying patterns.: TRUE
2/5
Study online at https://quizlet.com/_i2bt00
1. A Societal Marketing Orientation is:: a philosophy that many companies claim, but few actually
practice
2. When Arm and Hammer began to promote keeping a box of baking soda in
the refrigerator to reduce odors, it was pursuing a ______________ strategy.: Market
Penetration
3. The Framework for Marketing Planning depicts concepts that are static in
nature.: FALSE
4. When Apple created the iPhone it was pursuing a ___________ strategy.: Diversi-
fication
5. Many companies are developing "green" technologies and systems with the
goal of reducing negative impact on the environment. When a company pur-
sues such a strategy with good intentions, that company can be said to be:: a.
trying to practice a Social Market Orientation
b. attempting to build a sustainable competitive advantage
c. acting in a socially responsible manner
d. all of the above <--------
6. When a company decides to reduce product prices due to a deep recession,
it is reacting to:: economic forces in the external environment
7. Four important parts of the marketing process include: product, distribution,
promotion and price.: TRUE
8. Marketing is the business function that focuses on maximizing an organiza-
tion's ability to generate revenue.: TRUE
9. When Procter and Gamble introduces another new and improved version of
Tide, it is pursuing a ______________ strategy.: Product Development
10. Revenue - Expenses = Profit: True
11. The biggest difference between the business and consumer decision
processes is:: only businesses work from a formal preferred supplier list
12. The Marketing Research Process is the mechanism used by companies to
gather information about customers and their buying habits.: TRUE
13. In this stage of the Consumer Decision Process, the buyer may decide not to
purchase the product and stop the decision process or go back to a previous
stage:: purchase decision
1/5
, Principles of Marketing Final Review Ivy Software
Study online at https://quizlet.com/_i2bt00
14. Joshua received a sizeable check from his grandparents as a graduation
gift. He decided to spend the money on an international trip during the break
he had following graduation and before he started his new job on August
1st. Joshua consulted several travel books, discussed the trip with friends and
family members, and reviewed information on the web about travel packages
before settling on a trip to Europe, China or Australia. The three locations
Joshua is evaluating are known as:: a consideration set
15. The group of products that come to mind as possible purchase choices in the
Evaluation of Alternatives stage of the Consumer Decision Process is called:: a
consideration set
16. Evelyn has worked for Preferred Paper Products, Inc. for 20 years and is
the personal assistant to the company's president. In this role, Evelyn screens
phone calls, e-mail and mail and decides what contact information the pres-
ident will see. She knows the president's priorities very well and he is happy
to have her in this role. According to the Buying Center concept, Evelyn is
a(n):: Gatekeeper
17. Customers who are the end users of products are referred to as business
buyers.: FALSE
18. An organization must be competitive to survive.: TRUE
19. Joshua received a sizeable check from his grandparents as a graduation gift.
He decided to spend the money on an international trip during the break he
had following graduation and before he started his new job on August 1st.
Joshua had never before traveled abroad and, therefore, consulted several
travel books, discussed the trip with friends and family members, and reviewed
information on the web about travel packages to compare locations, prices
and amenities. He finally settled on a three week European tour. To Joshua, the
choice of trips was this type of purchase decision:: extended problem solving
20. Not all customers are created equal.: TRUE
21. For both consumers and business buyers, the selection of a segmentation
base should be determined by characteristics that are important in the buying
decision and help to distinguish different buying patterns.: TRUE
2/5
