10/18/25, 11:52 AM WSET Diploma D2
WSET Diploma D2 Complete questions and accurate
detailed answers \verified 100% Graded A+\latest update
- changes in consumption habits
What are social factors - changes in consumer preferences
affecting the demand for - changes in reputation (region, producer, or individual wine)
wine? - changes in spending patterns
What country has the US
largest wine consumption?
- younger people drinking less wine
What are possible reasons - health concerns
wine consumption would - changes in lifestyle
fall? - reduces availability of cheap wine
consumers are unwilling to pay more than the lowest
What is a "price-sensitive"
market? price possible for the style of wine they want to buy
- strength of the economy
What are economic factors
- fluctuations in currency exchange
affecting the demand for
- market changes (entry and exit of brands)
wine?
- laws prohibiting sale of alcohol
- gov't policies to reduce consumption (loi evin, BAC, minimum
What are legislative and unit pricing)
political factors affecting - taxation (excise duty, categories)
the demand for wine? - international trade (relationships, customs duties/tariffs, trade
wars)
- wine laws (PDO, PGI)
- introduced in 1991
What is the Loi Evin?
- has greatly restricted the advertising of alcoholic
When was it
drinks and is considered a significant factor in the
introduced?
reduction in wine consumption in France
law in China prohibiting the gifting to or consumption
What is the Anti-Extravagance
Campaign? by government officials of luxury wines and spirits
1/1
6
,10/18/25, 11:52 AM WSET Diploma D2
- area under vine
What are production factors
- human factors (adoption of mondern techniques)
affecting the demand for
- natural factors (weather, climate change)
wine?
- vine pull schemes
What factors have resulted - EU restrictions on planting new vineyards
in the loss of vineyard - conversion of vineyard land to other uses
land, particularly in the - abandonment of rural areas
EU?
EU wine production was much greater than demand,
creating a surplus that came to be known as the 'wine
Describe the vine pull
lake'. National governments and then the EU itself paid
scheme in Europe in the
growers to pull up poor quality vines, especially in
mid-1980's.
southern France, Italy and Spain, with the result that,
for example, in the 1980s, several hundred thousand
hectares of European vines were pulled up.
- pricesfall
- unsold wine in tanks/barrels/bottles (producers are
What challenges exist
forced to sell this at very low prices)
when there is an - search for new markets
oversupply of wine? - devaluation of brand image, can create lasting damage
- disappointed clients, strained business relationships
What challenges exist - financial penalties and canceled contracts from retailers
when there is an - issuance on allocation
undersupply of wine? what - consumers turn to alternatives (especially in price-sensitive
markets)
is a common factor that
- common factor: bad harvest
results in an undersupply?
What ar ethe 2 categories of - initial
costs of establishing the vineyard
grape growing cost? - ongoing costs of managing the vineyard and producing the
grapes
- potential to produce hi Q fruit
What factors can increase
- name of appellation
vineyard land price?
- scarcity of land (rarely coming on the market, or GI-limited)
2/1
6
, 10/18/25, 11:52 AM WSET Diploma D2
- landpurchase price
- surveying
- site clearance
- road building/access
- vines
What are the costs of - trellising
establishing a vineyard? - drainage pipes/ditches
- irrigation system
- weather protection measures
- animal pest protection measures
- machinery and equipment
- labor (varies due to topography, organic/BD farming)
- machinery and equipment running costs (e.g. fuel and
What are the costs of maintenance)
- vineyard materials (e.g. replacement vines and trellising)
vineyard management?
- vineyard treatments
- water
- electricity
- materials (e.g. bottles, closures, labels, cartons, and pallets)
- bottling line
What are the costs of
- labor
packaging?
- design
- air:fast; expensive
What are the 4 ways of - road: efficient for short journies, good for dealing
transporting wine?
What are the benefits with small bodies of water; expensive for long
and detriments of each? journies
- rail: good for containers; bad for individual pallets
- sea: cheap and efficient for long distances; slow, need
containers
What is the key - lighter and less bulky than bottles
advantage of bulk - only suitable for moving large volumes of the same wine
transport? What is the
key disadvantage?
3/1
6
WSET Diploma D2 Complete questions and accurate
detailed answers \verified 100% Graded A+\latest update
- changes in consumption habits
What are social factors - changes in consumer preferences
affecting the demand for - changes in reputation (region, producer, or individual wine)
wine? - changes in spending patterns
What country has the US
largest wine consumption?
- younger people drinking less wine
What are possible reasons - health concerns
wine consumption would - changes in lifestyle
fall? - reduces availability of cheap wine
consumers are unwilling to pay more than the lowest
What is a "price-sensitive"
market? price possible for the style of wine they want to buy
- strength of the economy
What are economic factors
- fluctuations in currency exchange
affecting the demand for
- market changes (entry and exit of brands)
wine?
- laws prohibiting sale of alcohol
- gov't policies to reduce consumption (loi evin, BAC, minimum
What are legislative and unit pricing)
political factors affecting - taxation (excise duty, categories)
the demand for wine? - international trade (relationships, customs duties/tariffs, trade
wars)
- wine laws (PDO, PGI)
- introduced in 1991
What is the Loi Evin?
- has greatly restricted the advertising of alcoholic
When was it
drinks and is considered a significant factor in the
introduced?
reduction in wine consumption in France
law in China prohibiting the gifting to or consumption
What is the Anti-Extravagance
Campaign? by government officials of luxury wines and spirits
1/1
6
,10/18/25, 11:52 AM WSET Diploma D2
- area under vine
What are production factors
- human factors (adoption of mondern techniques)
affecting the demand for
- natural factors (weather, climate change)
wine?
- vine pull schemes
What factors have resulted - EU restrictions on planting new vineyards
in the loss of vineyard - conversion of vineyard land to other uses
land, particularly in the - abandonment of rural areas
EU?
EU wine production was much greater than demand,
creating a surplus that came to be known as the 'wine
Describe the vine pull
lake'. National governments and then the EU itself paid
scheme in Europe in the
growers to pull up poor quality vines, especially in
mid-1980's.
southern France, Italy and Spain, with the result that,
for example, in the 1980s, several hundred thousand
hectares of European vines were pulled up.
- pricesfall
- unsold wine in tanks/barrels/bottles (producers are
What challenges exist
forced to sell this at very low prices)
when there is an - search for new markets
oversupply of wine? - devaluation of brand image, can create lasting damage
- disappointed clients, strained business relationships
What challenges exist - financial penalties and canceled contracts from retailers
when there is an - issuance on allocation
undersupply of wine? what - consumers turn to alternatives (especially in price-sensitive
markets)
is a common factor that
- common factor: bad harvest
results in an undersupply?
What ar ethe 2 categories of - initial
costs of establishing the vineyard
grape growing cost? - ongoing costs of managing the vineyard and producing the
grapes
- potential to produce hi Q fruit
What factors can increase
- name of appellation
vineyard land price?
- scarcity of land (rarely coming on the market, or GI-limited)
2/1
6
, 10/18/25, 11:52 AM WSET Diploma D2
- landpurchase price
- surveying
- site clearance
- road building/access
- vines
What are the costs of - trellising
establishing a vineyard? - drainage pipes/ditches
- irrigation system
- weather protection measures
- animal pest protection measures
- machinery and equipment
- labor (varies due to topography, organic/BD farming)
- machinery and equipment running costs (e.g. fuel and
What are the costs of maintenance)
- vineyard materials (e.g. replacement vines and trellising)
vineyard management?
- vineyard treatments
- water
- electricity
- materials (e.g. bottles, closures, labels, cartons, and pallets)
- bottling line
What are the costs of
- labor
packaging?
- design
- air:fast; expensive
What are the 4 ways of - road: efficient for short journies, good for dealing
transporting wine?
What are the benefits with small bodies of water; expensive for long
and detriments of each? journies
- rail: good for containers; bad for individual pallets
- sea: cheap and efficient for long distances; slow, need
containers
What is the key - lighter and less bulky than bottles
advantage of bulk - only suitable for moving large volumes of the same wine
transport? What is the
key disadvantage?
3/1
6
