WGU D077 Study guide Exam 181 Questions with
Verified Answers
What uncontrollable marketing element provides user input as to how the
company delivers upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - CORRECT ANSWER Consumer feedback
Which controllable marketing function should a company use to achieve its firm-
level goals and to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product - CORRECT ANSWER Product
Which controllable element is included in the marketing mix?
Legal
Product
Political
,Environmental - CORRECT ANSWER Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion - CORRECT ANSWER Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to
clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - CORRECT ANSWER Price
An online consignment store offers free gifts with purchases within the next 30
days using an attractive and easy-to-use website.
,Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion - CORRECT ANSWER Place and promotion
An online consignment store offers gently used designer fashions and sends
weekly text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion - CORRECT ANSWER Promotion
A local computer manufacturer offers a high-end computer with new graphic
design capabilities.
Which element of the marketing mix is represented by this offer?
Place
, Price
Product
Promotion - CORRECT ANSWER Product
A manager is researching an element of the marketing environment that the
company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic - CORRECT ANSWER Demographic
What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - CORRECT ANSWER Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Verified Answers
What uncontrollable marketing element provides user input as to how the
company delivers upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - CORRECT ANSWER Consumer feedback
Which controllable marketing function should a company use to achieve its firm-
level goals and to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product - CORRECT ANSWER Product
Which controllable element is included in the marketing mix?
Legal
Product
Political
,Environmental - CORRECT ANSWER Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion - CORRECT ANSWER Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to
clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - CORRECT ANSWER Price
An online consignment store offers free gifts with purchases within the next 30
days using an attractive and easy-to-use website.
,Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion - CORRECT ANSWER Place and promotion
An online consignment store offers gently used designer fashions and sends
weekly text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion - CORRECT ANSWER Promotion
A local computer manufacturer offers a high-end computer with new graphic
design capabilities.
Which element of the marketing mix is represented by this offer?
Place
, Price
Product
Promotion - CORRECT ANSWER Product
A manager is researching an element of the marketing environment that the
company cannot control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic - CORRECT ANSWER Demographic
What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - CORRECT ANSWER Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
