PCMA Test Prep questions with |\ |\ |\ |\ |\
answers
Have a selected list of questions for your candidates as well as
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
stock reasons and opportunities to recontact them frequently
|\ |\ |\ |\ |\ |\ |\ |\
during the courtship. - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\
Approximately 65% of members in a free-standing club, will |\ |\ |\ |\ |\ |\ |\ |\ |\
reside within 15 minutes-drive time - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\ |\ |\
Orientation is a relatively easy process of handing over the By-
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Laws and Rules and letting your new member enjoy the club. -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔False |\ |\
Tracking changes in member usage is an effective way to identify
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
members who may be considering leaving the club. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
What would be the ideal duration for the onboarding program
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
after the candidate joins the club? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Ongoing
Which individuals should be involved in the onboarding process? -
|\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Dept. Heads, Club Associations, GM, and
|\ |\ |\ |\ |\ |\ |\ |\ |\
Ambassadors (if applicable) |\ |\
,What questions are suitable to ask prospective members during
|\ |\ |\ |\ |\ |\ |\ |\ |\
the membership application process? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\
✔✔Are you a member of another club?
|\ |\ |\ |\ |\ |\
How did you hear about the club?
|\ |\ |\ |\ |\ |\
The distance a member lives from the club will influence their
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
overall usage of the Club. - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\ |\ |\
The more you are able to demonstrate the benefits of the club to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
your candidate's wants and needs, the more likely you are to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
close the sale and build a strong relationship. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
New members are 6 to 8 times more likely to refer new members
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
than those with a tenure of 2 years or more. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
Membership Professionals should take complete responsibility for |\ |\ |\ |\ |\ |\ |\
monitoring member sentiment and providing activities and|\ |\ |\ |\ |\ |\ |\
services most wanted by members. - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\
✔✔False
Using pulse surveys to collect feedback from members after a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
club visit is an effective way to monitor member satisfaction. -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔True |\ |\
Clubs that prioritize activities in one area, for example golf, tend
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
to attract a greater cross section of the marketplace. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔False |\
,Which of the following are good barometers of your success in
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
building a great club brand as described in the course? -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Member Satisfaction, Retention, Growth,
|\ |\ |\ |\ |\ |\
and Increased Usage
|\ |\
In the art of selling, the most important outcome is getting the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
sale as quickly as possible - CORRECT ANSWERS ✔✔False
|\ |\ |\ |\ |\ |\ |\ |\
Using pulse survey systems provides excellent management
|\ |\ |\ |\ |\ |\ |\
information as well as strong public relations to members that |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the club is listening. - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\ |\
Clubs should attract a broad customer base by creating a strong
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
brand image that appeals to different demographics. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
Ultimately, brand attractiveness is the goal relative to driving
|\ |\ |\ |\ |\ |\ |\ |\ |\
sustainability. - CORRECT ANSWERS ✔✔True |\ |\ |\ |\
The general rule of thumb would be a survey every 5-6 years will
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
provide accurate and up to date data on member wants and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
needs. - CORRECT ANSWERS ✔✔False
|\ |\ |\ |\
During the interview and relationship-building phase, it's best to
|\ |\ |\ |\ |\ |\ |\ |\ |\
ask open-ended questions that allow you to understand the
|\ |\ |\ |\ |\ |\ |\ |\ |\
desires and requirements of your prospective member. -
|\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔True |\ |\
, The Membership Professional should be responsible to drive
|\ |\ |\ |\ |\ |\ |\ |\
event planning and facilitation of relevant member events in the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
various departments to ensure brand attractiveness. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
What is the difference between orientation and onboarding? -
|\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Learning to be a member vs total |\ |\ |\ |\ |\ |\ |\ |\ |\
immersion & engagement |\ |\
A club's brand identity is shaped by how members and the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
community perceive it. - CORRECT ANSWERS ✔✔True |\ |\ |\ |\ |\ |\
In the orientation process you should be ready to answer any
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
questions about becoming a member, enjoying the club and
|\ |\ |\ |\ |\ |\ |\ |\ |\
knowing the rules. - CORRECT ANSWERS ✔✔True |\ |\ |\ |\ |\ |\
How Important are Personal Relationships with Department
|\ |\ |\ |\ |\ |\ |\
Heads as Your New Member Acclimates to the Club? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Critical |\
During candidate tours, it is important to avoid eye contact with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
other staff members who may not leave a positive first
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
impression. - CORRECT ANSWERS ✔✔False |\ |\ |\ |\
A club's brand is created on the basis of its facilities, activities
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
and relevance to the varying demographics of its members. -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔True |\ |\
answers
Have a selected list of questions for your candidates as well as
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
stock reasons and opportunities to recontact them frequently
|\ |\ |\ |\ |\ |\ |\ |\
during the courtship. - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\
Approximately 65% of members in a free-standing club, will |\ |\ |\ |\ |\ |\ |\ |\ |\
reside within 15 minutes-drive time - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\ |\ |\
Orientation is a relatively easy process of handing over the By-
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Laws and Rules and letting your new member enjoy the club. -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔False |\ |\
Tracking changes in member usage is an effective way to identify
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
members who may be considering leaving the club. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
What would be the ideal duration for the onboarding program
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
after the candidate joins the club? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Ongoing
Which individuals should be involved in the onboarding process? -
|\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Dept. Heads, Club Associations, GM, and
|\ |\ |\ |\ |\ |\ |\ |\ |\
Ambassadors (if applicable) |\ |\
,What questions are suitable to ask prospective members during
|\ |\ |\ |\ |\ |\ |\ |\ |\
the membership application process? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\
✔✔Are you a member of another club?
|\ |\ |\ |\ |\ |\
How did you hear about the club?
|\ |\ |\ |\ |\ |\
The distance a member lives from the club will influence their
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
overall usage of the Club. - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\ |\ |\
The more you are able to demonstrate the benefits of the club to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
your candidate's wants and needs, the more likely you are to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
close the sale and build a strong relationship. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
New members are 6 to 8 times more likely to refer new members
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
than those with a tenure of 2 years or more. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
Membership Professionals should take complete responsibility for |\ |\ |\ |\ |\ |\ |\
monitoring member sentiment and providing activities and|\ |\ |\ |\ |\ |\ |\
services most wanted by members. - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\
✔✔False
Using pulse surveys to collect feedback from members after a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
club visit is an effective way to monitor member satisfaction. -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔True |\ |\
Clubs that prioritize activities in one area, for example golf, tend
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
to attract a greater cross section of the marketplace. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔False |\
,Which of the following are good barometers of your success in
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
building a great club brand as described in the course? -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Member Satisfaction, Retention, Growth,
|\ |\ |\ |\ |\ |\
and Increased Usage
|\ |\
In the art of selling, the most important outcome is getting the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
sale as quickly as possible - CORRECT ANSWERS ✔✔False
|\ |\ |\ |\ |\ |\ |\ |\
Using pulse survey systems provides excellent management
|\ |\ |\ |\ |\ |\ |\
information as well as strong public relations to members that |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the club is listening. - CORRECT ANSWERS ✔✔True
|\ |\ |\ |\ |\ |\ |\
Clubs should attract a broad customer base by creating a strong
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
brand image that appeals to different demographics. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
Ultimately, brand attractiveness is the goal relative to driving
|\ |\ |\ |\ |\ |\ |\ |\ |\
sustainability. - CORRECT ANSWERS ✔✔True |\ |\ |\ |\
The general rule of thumb would be a survey every 5-6 years will
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
provide accurate and up to date data on member wants and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
needs. - CORRECT ANSWERS ✔✔False
|\ |\ |\ |\
During the interview and relationship-building phase, it's best to
|\ |\ |\ |\ |\ |\ |\ |\ |\
ask open-ended questions that allow you to understand the
|\ |\ |\ |\ |\ |\ |\ |\ |\
desires and requirements of your prospective member. -
|\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔True |\ |\
, The Membership Professional should be responsible to drive
|\ |\ |\ |\ |\ |\ |\ |\
event planning and facilitation of relevant member events in the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
various departments to ensure brand attractiveness. - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔True |\
What is the difference between orientation and onboarding? -
|\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Learning to be a member vs total |\ |\ |\ |\ |\ |\ |\ |\ |\
immersion & engagement |\ |\
A club's brand identity is shaped by how members and the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
community perceive it. - CORRECT ANSWERS ✔✔True |\ |\ |\ |\ |\ |\
In the orientation process you should be ready to answer any
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
questions about becoming a member, enjoying the club and
|\ |\ |\ |\ |\ |\ |\ |\ |\
knowing the rules. - CORRECT ANSWERS ✔✔True |\ |\ |\ |\ |\ |\
How Important are Personal Relationships with Department
|\ |\ |\ |\ |\ |\ |\
Heads as Your New Member Acclimates to the Club? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Critical |\
During candidate tours, it is important to avoid eye contact with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
other staff members who may not leave a positive first
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
impression. - CORRECT ANSWERS ✔✔False |\ |\ |\ |\
A club's brand is created on the basis of its facilities, activities
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
and relevance to the varying demographics of its members. -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔True |\ |\
