Introduction
This assignment has explored various aspects of media and communication, including the
key elements that make a story newsworthy, the characteristics of different media
platforms, and the importance of effective public relations practices. Through a series of
tasks, we have examined the role of the media in shaping public discourse, the skills
required for public relations practitioners, and the importance of ethics and integrity in
communication.
TASK A
1.
Timeliness
The more recently something happened, the more relevant the story is. For instance, a
recent announcement by a prominent tech company about a groundbreaking innovation is
newsworthy because of its recency and relevance to the tech industry.
Proximity
Being physically near to a story makes it more interesting. A local news story about a new
development project in the city is newsworthy because it affects the local community and
residents.
Rarity
Unusual or unexpected events make for newsworthy stories. A story about a person who
has survived a rare medical condition or achieved an extraordinary feat is newsworthy
because of its uniqueness and human interest.
Prominence
Minor things become interesting to readers when they happen to prominent people. A
news story about a celebrity involved in a scandal or controversy is newsworthy because of
the celebrity's prominence and public interest.
, Impact
A story's impact on the reader's life makes it newsworthy. A story about changes to tax laws
or policies that affect a large number of people is newsworthy because of its impact on
their lives and financial well-being.
Novelty
The first or last time an event takes place makes it newsworthy. A story about the launch of
a new product or service that is the first of its kind is newsworthy because of its novelty and
innovative nature.
Human Interest
Stories that explore human experiences and emotions make for newsworthy stories. A
story about a person who has overcome a significant challenge or achieved a remarkable
feat is newsworthy because of its human interest angle and emotional resonance.
2.
Television
Visual
Television is a visual medium that uses images and videos to convey information and tell
stories. This visual element makes television a powerful medium for storytelling and
conveying complex information in an engaging and accessible way.
Immediacy
Television provides immediate coverage of events, allowing viewers to stay up-to-date with
current events and breaking news. This immediacy makes television a valuable source of
information for people who want to stay informed about what's happening in the world.
Entertainment
This assignment has explored various aspects of media and communication, including the
key elements that make a story newsworthy, the characteristics of different media
platforms, and the importance of effective public relations practices. Through a series of
tasks, we have examined the role of the media in shaping public discourse, the skills
required for public relations practitioners, and the importance of ethics and integrity in
communication.
TASK A
1.
Timeliness
The more recently something happened, the more relevant the story is. For instance, a
recent announcement by a prominent tech company about a groundbreaking innovation is
newsworthy because of its recency and relevance to the tech industry.
Proximity
Being physically near to a story makes it more interesting. A local news story about a new
development project in the city is newsworthy because it affects the local community and
residents.
Rarity
Unusual or unexpected events make for newsworthy stories. A story about a person who
has survived a rare medical condition or achieved an extraordinary feat is newsworthy
because of its uniqueness and human interest.
Prominence
Minor things become interesting to readers when they happen to prominent people. A
news story about a celebrity involved in a scandal or controversy is newsworthy because of
the celebrity's prominence and public interest.
, Impact
A story's impact on the reader's life makes it newsworthy. A story about changes to tax laws
or policies that affect a large number of people is newsworthy because of its impact on
their lives and financial well-being.
Novelty
The first or last time an event takes place makes it newsworthy. A story about the launch of
a new product or service that is the first of its kind is newsworthy because of its novelty and
innovative nature.
Human Interest
Stories that explore human experiences and emotions make for newsworthy stories. A
story about a person who has overcome a significant challenge or achieved a remarkable
feat is newsworthy because of its human interest angle and emotional resonance.
2.
Television
Visual
Television is a visual medium that uses images and videos to convey information and tell
stories. This visual element makes television a powerful medium for storytelling and
conveying complex information in an engaging and accessible way.
Immediacy
Television provides immediate coverage of events, allowing viewers to stay up-to-date with
current events and breaking news. This immediacy makes television a valuable source of
information for people who want to stay informed about what's happening in the world.
Entertainment
