10/16/25, 6:36 AM Marketing in the Digital Era D373 WGU OA Exam comprehensive questions and verified answers ACTUAL EXAM 2025 TEST!! Gr…
Marketing in the Digital Era D373 WGU OA Exam
comprehensive questions and verified answers
ACTUAL EXAM 2025 TEST!! Graded A+ |
2025|2026 EXAM UPDATE
Save
Terms in this set (144)
Customers based on a predefined geographic
Target customers
boundary
Dividing a market through variables such as age,
Market segmentation gender, education level, family size, occupation,
income, and more
Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes,
Psychographic
conscious and subconscious motivators, lifestyles,
and opinions
The way customers go through their decision making
Behavioral and buying processes, including attitudes towards the
brand, the way they use it, and their knowledge base
The set of institutions and processes for creating,
communicating, delivering, and exchanging offers
What is marketing?
that have value for customers, clients, partners, and
society
https://quizlet.com/1093663164/marketing-in-the-digital-era-d373-wgu-oa-exam-comprehensive-questions-and-verified-answers-actual-exam-2025-tes… 1/9
, 10/16/25, 6:36 AM Marketing in the Digital Era D373 WGU OA Exam comprehensive questions and verified answers ACTUAL EXAM 2025 TEST!! Gr…
Entry-level marketing position responsible for
planning, executing, and managing a variety of
Marketing Coordinator
functions to deliver value to the customer and the
organization (1-3 years).
Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to
Marketing Director
deliver value to the customer and the organization,
with 7-10 years of experience
Senior-level marketing position responsible for
planning, executing, and managing a variety of
Vice President
functions to deliver value to the customer and the
organization, with 11-15 years of experience
Top-level marketing position responsible for planning,
executing, and managing a variety of functions to
Chief Marketing Officer
deliver value to the customer and the organization,
with 20+ years of experience
Who is responsible for Chief marketing officer
ROI? (return on
investments)
What is the traditional Product, price, place, promotion
marketing mix?
What is the expanded Product, price, place, promotion people,process,
marketing mix? physical evidence
Strategy Represents what the company intends to do
Execution Represents how the company intends to do it
Potential customers who haven't bought from the
Prospects
company yet
Customers People who have bought from the company
The culmination of the products, services, and
Positioning experiences that a brand provides to convey value
and meet customer wants, needs, and expectations
https://quizlet.com/1093663164/marketing-in-the-digital-era-d373-wgu-oa-exam-comprehensive-questions-and-verified-answers-actual-exam-2025-tes… 2/9
Marketing in the Digital Era D373 WGU OA Exam
comprehensive questions and verified answers
ACTUAL EXAM 2025 TEST!! Graded A+ |
2025|2026 EXAM UPDATE
Save
Terms in this set (144)
Customers based on a predefined geographic
Target customers
boundary
Dividing a market through variables such as age,
Market segmentation gender, education level, family size, occupation,
income, and more
Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes,
Psychographic
conscious and subconscious motivators, lifestyles,
and opinions
The way customers go through their decision making
Behavioral and buying processes, including attitudes towards the
brand, the way they use it, and their knowledge base
The set of institutions and processes for creating,
communicating, delivering, and exchanging offers
What is marketing?
that have value for customers, clients, partners, and
society
https://quizlet.com/1093663164/marketing-in-the-digital-era-d373-wgu-oa-exam-comprehensive-questions-and-verified-answers-actual-exam-2025-tes… 1/9
, 10/16/25, 6:36 AM Marketing in the Digital Era D373 WGU OA Exam comprehensive questions and verified answers ACTUAL EXAM 2025 TEST!! Gr…
Entry-level marketing position responsible for
planning, executing, and managing a variety of
Marketing Coordinator
functions to deliver value to the customer and the
organization (1-3 years).
Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to
Marketing Director
deliver value to the customer and the organization,
with 7-10 years of experience
Senior-level marketing position responsible for
planning, executing, and managing a variety of
Vice President
functions to deliver value to the customer and the
organization, with 11-15 years of experience
Top-level marketing position responsible for planning,
executing, and managing a variety of functions to
Chief Marketing Officer
deliver value to the customer and the organization,
with 20+ years of experience
Who is responsible for Chief marketing officer
ROI? (return on
investments)
What is the traditional Product, price, place, promotion
marketing mix?
What is the expanded Product, price, place, promotion people,process,
marketing mix? physical evidence
Strategy Represents what the company intends to do
Execution Represents how the company intends to do it
Potential customers who haven't bought from the
Prospects
company yet
Customers People who have bought from the company
The culmination of the products, services, and
Positioning experiences that a brand provides to convey value
and meet customer wants, needs, and expectations
https://quizlet.com/1093663164/marketing-in-the-digital-era-d373-wgu-oa-exam-comprehensive-questions-and-verified-answers-actual-exam-2025-tes… 2/9
