COM3702 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED

COM3702 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,... A South African school group, got in trouble in April 2024 for a social media post that was seen as racist. The post was meant to be a marketing tool, but many people saw it as reinforcing negative racial stereotypes by showing a Black kid acting like a cashier. Many argued that the campaign misrepresented African identity by reinforcing Eurocentric beauty standards, while others felt it offered a modern, global perspective of South African fashion. For more information you can Google: school group, social media and, Black kids, racial stereotypes / racist. Please refer to a specific advertisement from the South African school group. Use tutorial letter CMNALL/301/2025 to source the advertisement correctly inside the text and under the Sources Consulted. A mid-sized global fashion brand media organisation, EcoTrend, is facing increased competition in the market, as well as shifting consumer expectations regarding sustainability. EcoTrend has historically been successful in promoting its eco-friendly fashion line but now finds itself struggling to maintain relevance in the ever-evolving media landscape. To address these challenges, the brand’s communication and marketing leadership team has decided to conduct an environmental analysis to evaluate the internal capabilities with external conditions that could impact their media strategy moving forward. EcoTrend has tasked the marketing communication department, headed by Sasha du Bois-Ndambi, with leading the strategic media management overhaul. The goal is to identify the key internal strengths and weaknesses, as well as external opportunities and threats, which will inform their media strategy. Sasha suggests using the widely recognised SWOT analysis to guide this process. Summarise what you have discussed across all sections of the assignment. Define the term representation and explain how identity is constructed through media texts. (10 marks) Critically discuss how the advertisement you selected reflects struggles around race, culture, gender, or class identity in South Africa. (10 marks) In a short opinion essay (not more than one page), reflect on your own identity (race, culture, gender, sexuality, religion, class, or language) and how you see it represented in South African media. Draw from the prescribed book and study guide. (10 marks) A mid-sized global fashion brand media organisation, EcoTrend, is facing increased competition in the market, as well as shifting consumer expectations regarding sustainability. EcoTrend has historically been successful in promoting its eco-friendly fashion line but now finds itself struggling to maintain relevance in the ever-evolving media landscape. To address these challenges, the brand’s communication and marketing leadership team has decided to conduct an environmental analysis to evaluate the internal capabilities with external conditions that could impact their media strategy moving forward. EcoTrend has tasked the marketing communication department, headed by Sasha du Bois-Ndambi, with leading the strategic media management overhaul. The goal is to identify the key internal strengths and weaknesses, as well as external opportunities and threats, which will inform their media strategy. Sasha suggests using the widely recognised SWOT analysis to guide this process. When doing an environmental analysis as part of strategic media management, of EcoTrend must do an internal and external assessment of the organisation. Explain the differences between an internal and external assessment (5 marks) =Critically discuss the role of a SWOT analysis, and the four key components. How can a SWOT analysis work for EcoTrend? (10 marks) =Describe the strategic fit between the internal and external conditions for EcoTrend (5 marks) In an addendum, reflect on: • What you have learnt by completing the assignment. • The skills or abilities you have acquired. • Your strengths and shortcomings in engaging with these topics. TECHNICAL PRESENTATION [10 marks] Refer to Tutorial Letter CMNALLE/301/2025 for guidelines on presentation, referencing, and formatting. TOTAL: 150 marks (to be converted to 100). Write a critical essay on how violence is represented in South African media. You may focus on one of the following: • Television news coverage of protests. • Representations of gender-based violence in online or print newspapers. • Violent imagery in film, music videos, or gaming culture. In your essay, include: • An introduction. • A brief theoretical background on media, violence, and audiences. • A critical discussion of how the media either condemns, glamorises, or normalises violence. • Examples from at least one South African media source. • A conclusion to the essay. .1 Define the concept of violence in media and explain how such videos might normalize or challenge violent behaviour in society. (10 marks) Discuss how the media frames such incidents: are they portrayed as isolated acts of youth misconduct, or as symptoms of larger social issues such as poverty, toxic masculinity, or systemic violence? (10 marks) In your own opinion, what responsibilities do media platforms (such as TikTok, X/Twitter, and YouTube) have in preventing the spread of violent content? Give two reasons. In 2024, severe flooding in KwaZulu-Natal displaced thousands of families and destroyed key infrastructure. News outlets covered both the immediate destruction and the long-term environmental causes linked to climate change. The coverage raised questions about whether South African media gives enough attention to environmental crises. Questions: Explain how the story uses news values (e.g. timeliness, proximity, consequence, conflict, human interest) to make the issue newsworthy. Discuss how the media can shape public attitudes toward the environment: does it encourage activism and awareness, or promote apathy and denialism? (10 marks) Give your opinion: how well do you think South African media report on environmental issues compared to social issues such as politics or crime? (5 marks) Scenario: In 2025, several viral videos circulated online showing learners at a Gauteng school physically assaulting a fellow student. After videos of bullying at school went popular in South Africa the government acted by investigating the cases and suspending the learners involved. The video sparked debates on school safety, bullying, and the role of social media in amplifying violent incidents. The events brought attention to a national problem and led to condemnation from authorities and calls for stricter steps against bullying. Please refer to any specific video of school bullying, and source the video correctly inside the text and under the Sources Consulted. Use tutorial letter CMNALL/301/2025 to help you with the sources. Show less